Enter your search keywords...
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.
Own the world's most famous textbook on basic marketing theory, compiled by the father of modern marketing: Philip Kotler
Marketing Management is a textbook written by Philip Kotler and Kevin Lane Keller with content that delves deeper into management issues in Marketing.
Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form
International Marketing & Export Management - A very famous textbook on International Marketing and Export Management, widely used in universities and businesses.
Marketing Strategy (PDF) - Author: O.C. Ferral, Michael D. Hartline - The textbook focuses on discussing issues related to marketing strategy.
Marketing for Hospitality and Tourism - Buy/Free Download (PDF) - Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
Essentials of Marketing - The textbook is considered an alternative to Principles of Marketing by Philip Kotler, for those who want to learn the basics of Marketing.
The small business Online Marketing handbook (PDF) - Author: Annie Tsai - A handbook-sized textbook that helps you master the basics of Online Marketing for a small business.
Marketing Communications: Integrating offline and online with social Media (PDF) - Author: PR Smith, Ze Zook - An in-depth textbook on communication topics in Marketing, how to combine online and offl...