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Ebooks for Marketing
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Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.
Principles of Marketing - Buy/Free Download (PDF)
Own the world's most famous textbook on basic marketing theory, compiled by the father of modern marketing: Philip Kotler
Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Marketing Management is a textbook written by Philip Kotler and Kevin Lane Keller with content that delves deeper into management issues in Marketing.
Marketing 4.0: Moving from Traditional to Digital (Free PDF)
Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form
International Marketing & Export Management - Buy/Free download (PDF)
International Marketing & Export Management - A very famous textbook on International Marketing and Export Management, widely used in universities and businesses.
Marketing Strategy (PDF) - Ferrel & Hartline - Buy/Free download
Marketing Strategy (PDF) - Author: O.C. Ferral, Michael D. Hartline - The textbook focuses on discussing issues related to marketing strategy.
Marketing for Hospitality and Tourism - Buy/Free Download (PDF)
Marketing for Hospitality and Tourism - Buy/Free Download (PDF) - Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
Essentials of Marketing - McCarthy (PDF) Mua/Free Download
Essentials of Marketing - The textbook is considered an alternative to Principles of Marketing by Philip Kotler, for those who want to learn the basics of Marketing.
The small business Online Marketing handbook (PDF) Free Download
The small business Online Marketing handbook (PDF) - Author: Annie Tsai - A handbook-sized textbook that helps you master the basics of Online Marketing for a small business.
Marketing Communications: Integrating Offline and Online with Social Media
Marketing Communications: Integrating offline and online with social Media (PDF) - Author: PR Smith, Ze Zook - An in-depth textbook on communication topics in Marketing, how to combine online and offl...