Marketing for Hospitality and Tourism - Buy/Free Download (PDF)

Marketing for Hospitality and Tourism Language: English (English) Book title translated into Vietnamese: Marketing in the Restaurant - Hotel - Tourism industry Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu

Overview

"Marketing for Hospitality and Tourism" is a textbook that discusses basic to advanced issues of Marketing in the Restaurant, Hotel & Tourism industry. In the first chapters, readers will be provided with basic knowledge about Marketing in the Restaurant, Hotel and Tourism industries, as well as the characteristics and characteristics that exist around these business lines. Next, the textbook will provide readers with factors in the micro and macro environment of this industry, in which the customer (consumer) factor is focused and discussed in depth. Subsequent chapters will focus on core marketing issues such as market research, marketing strategy & planning, product/service design and development, pricing, distribution, and promotion. . Finally, readers will be rewarded with 2 additional appendices, "Five-gap Model of Service Quality" and "Forecasting Market Demand" (Forecast of market demand of the Restaurant, Hotel & Tourism industry).

Audience:

• Business owners, managers, marketing people in businesses in the field of Restaurant, Hotel & Tourism.
• Students, students, trainees, lecturers in Marketing, business administration, international business at universities, colleges, intermediate schools, academies, educational centers.

Buy the book or download it (PDF)

	Buy copyrighted books (Recommended) Edition: 7th Buy now If the price of the book is within your means, buy it to support the author to make future reprints, as well as contribute to the development of the worldwide Marketing community.
	Download (Free) Edition: 5th Download