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What is SLA (Server Level Agreement)? How to set up an SLA

Service-level agreements (SLA) are an important part of marketing. It is the responsibility of a company to know what services they're offering and how long it will take for them to be delivered. This...

What is RFP? Why are RFPs important? How to create a RFP

RFP (Request for Proposal) is one of the great tools for businesses to implement large projects that need contributions from 3rd parties. In this article, we will go to understand what RFP is, its imp...

What is Customer lifetime value (CLV)? How to calculate CLV

Customer lifetime value is a key metric for any business and should be considered when strategizing marketing campaigns. In this blog post you will learn what Customer Lifetime Value (CLV) is, and how...

What is OKR? Characteristics of OKRs? How to implement OKRs in business?

OKR is one of the popular and useful models for setting goals, measuring business progress Marketing and business. This article will help you master the basic aspects related to the OKR model, as well...

How to increase quality of a business's products/services

The quality of a business's products or services is one of the most important aspects to take into consideration. In this blog post, we'll show you some tips on how a business can improve its products...

Gen Z (Generation Z): Definition, History, Characteristics, Examples

Generation Z, also known as Gen Z, are now entering high school and college classes across America with a view to change the world. This blog post will explore who they are, where they come from, what...

Gen Y (Generation Y): Definition, History, Characteristics, Examples

In this blog post, I'll introduce you to Generation Y – what they are like and how their upbringing has shaped them into who they are now. Along the way we'll learn some interesting facts about Gen Y...

Gen X (Generation X): Definition, History, Characteristics, Examples

The generation that came after the Baby Boomers, Gen Xers are often overlooked but make up a large part of the population. This blog post will attempt to shed light on this group and what is like to b...

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