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What is co-branding? Steps to carry out a co-branding campaign

Co-branding is a new strategy that can be used to increase your online presence and generate more leads. This blog post will explore how to use this technique and what steps need to be taken before em...

What is PR (Public Relations)? Differences between PR vs Advertising | Major Public Relations Tools

What is PR (Public Relations)? Is it Advertising? Is it bad as what we usually think about? In this article, we'll learn about the right definition, history and major public relations tools.

What is Advertising? How to carry out an advertising campaign

What is Advertising? Is Advertising different from or same as PR, Marketing? How to build an Advertising campaign? We will explore these issues together in the content of this article.

What is product pricing? Popular methods of product pricing

In the world of marketing, pricing is one of the most important aspects to consider. In this article, we'll learn about the definition, roles of product pricing and popular product pricing methods in...

What is Product Life Cycle (PLC)? Common stages in a PLC

What is Product Life Cycle (PLC)? How many stages are there in the Product Life Cycle. In this post, we will learn the definition of this term, as well as analyze stages in the Product Life Cylce.

Factors affecting product pricing

Product pricing is an important and complex stage: Important because the price of a product affects many aspects of a business such as revenue, profit; Complicated because product pricing needs to be...

Levels of products and services

In previous blog posts, we have discussed the definition and classification of products and services. In this article, we continue to analyze the levels of products and services in Marketing.

Marketing logistics

Marketing logistics is a crucial component in the process which connects businesses to their customers and suppliers. In this blog post, we'll cover the basics of marketing logistics. We'll talk abou...

Products and services in Marketing: Definition & Classification

Understanding the different types of products/services from a marketing perspective will help businesses have more suitable marketing strategies.

The buying decision process of consumers in Marketing

As we have known, the buying decision of consumers is always complex and affected by many factors. Hocmarketing.org have posted an article about "Factors influencing consumer buying behavior". In this...

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