Marketing - Basic & Advance Theory, Concepts, Case studies, News

Marketing - Basic & Advance Theory, Concepts, Case studies, News

Marketing - Basic & Advance Theory, Concepts, Case studies, News

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Navigating Google's Latest Algorithm Changes: Strategies for Success in the Evolving SEO Landscape

Discover expert analysis on the impact of Google's recent algorithm updates and gain practical tips to enhance your online presence in the ever-changing digital marketing realm.

Google's Stance on AI Search Traffic Insights in Search Console

Discover Google's indecision on sharing traffic data from AI search results with websites through Search Console.

The ongoing dilemma: Should marketers indicate unemployment on LinkedIn?

The debate persists on whether marketing professionals who are currently unemployed should disclose their job status on LinkedIn. Recruiters are divided on the advantages and disadvantages of this pra...

Cesar Partners with Mars Petcare and Tripadvisor to Ease Pet Owners' Travel Worries

A collaborative online platform supported by Cesar aims to address the worries of pet owners who hesitate to travel because of their beloved pets.

Kirsty Hunter Transitions from CMO to Director of Marketing and Innovation Amid Brand Growth

After serving as the brand's chief marketing officer since 2020, Kirsty Hunter takes on the new role of director, marketing and innovation as the company embarks on a phase of expansion and developmen...

United Airlines' Journey to Embracing Cultural Relevance Through Wrexham Partnership

Discover how United Airlines is expanding its presence in the cultural scene by enhancing its sponsorship of the Welsh soccer club with exclusive branded merchandise, as highlighted by Chief Advertisi...

Lidl's Impressive Growth in Market Share Amidst Stabilized Grocery Inflation

With grocery inflation hovering just 0.8 percentage points above the 10-year average, Lidl's market share hits all-time high. Despite this, consumer spending patterns show resilience in the face of ri...

Primark reveals new brand strategy in pursuit of global expansion

Primark aims to boost its international presence with a newly unveiled brand strategy, signaling its ambition for significant growth on a global scale.

Insights from the Marketoonist: Understanding Market Share

Discover the latest insights from Tom Fishburne, the founder of Marketoon Studios. Stay updated with his work at marketoonist.com and follow him on Twitter @tomfishburne for valuable market share pers...

Redefining Live Music Fan Culture: Insights for Brand Marketers

Delve into groundbreaking research by Live Nation UK's marketing partnerships division to uncover the unique characteristics of live music enthusiasts in the UK. It's high time for brand marketers to...