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Marketing - Basic & Advance Theory, Concepts, Case studies, News

Marketing - Basic & Advance Theory, Concepts, Case studies, News

Basic Marketing
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Crafting the Perfect Brand Style Guide: Examples & Tips
Created date 31/05/2023
Crafting the Perfect Brand Style Guide: Examples & Tips
Brand Identity Brand Style Guide
Key Characteristics and Functions of Retailing
Created date 31/05/2023
Key Characteristics and Functions of Retailing
Consumer Goods Retailing
What is Geographical Segmentation? Advantages & Disadvantages? Steps to carry out
Created date 09/05/2023
What is Geographical Segmentation? Advantages & Disadvantages? Steps to carry out
Market Segmentation Marketing strategy
What is Psychographics Segmentation? Advantages & Disadvantages? Steps to carry out
Created date 09/05/2023
What is Psychographics Segmentation? Advantages & Disadvantages? Steps to carry out
Market Segmentation customer profiling
What is Behavioral Segmentation? Advantages & Disadvantages? Steps to carry out
Created date 09/05/2023
What is Behavioral Segmentation? Advantages & Disadvantages? Steps to carry out
Marketing strategy Customer Segmentation
What is More For More Positioning Strategy? Advantages and disadvantages
Created date 09/05/2023
What is More For More Positioning Strategy? Advantages and disadvantages
Marketing strategy brand positioning
What is More For The Same Positioning Strategy? Advantages and disadvantages
Created date 09/05/2023
What is More For The Same Positioning Strategy? Advantages and disadvantages
brand positioning Marketing strategy
What is The Same For Less Positioning Strategy? Advantages and disadvantages
Created date 09/05/2023
What is The Same For Less Positioning Strategy? Advantages and disadvantages
Positioning Strategy Brand Awareness
What is More For Less Positioning Strategy? Advantages and disadvantages
Created date 09/05/2023
What is More For Less Positioning Strategy? Advantages and disadvantages
More for Less Strategy Market Share
What is commercialization? Steps to commercialize the product
Created date 09/05/2023
What is commercialization? Steps to commercialize the product
Product commercialization Launch success
What is Product-based differentiation? Product-based differentiation methods in Marketing
Created date 09/05/2023
What is Product-based differentiation? Product-based differentiation methods in Marketing
Product-based differentiation Marketing Strategies
What is Service-based differentiation? Service-based differentiation methods in Marketing
Created date 09/05/2023
What is Service-based differentiation? Service-based differentiation methods in Marketing
Service-based differentiation Marketing
What is Profession-Based Differentiation? Profession-Based Differentiation Methods in Marketing
Created date 09/05/2023
What is Profession-Based Differentiation? Profession-Based Differentiation Methods in Marketing
Marketing Differentiation
What is Mass Marketing (Undifferentiated Marketing Strategy)? Advantages and disadvantages
Created date 09/05/2023
What is Mass Marketing (Undifferentiated Marketing Strategy)? Advantages and disadvantages
Mass Marketing Undifferentiated Marketing
What is the advertising message? Guidelines for designing advertising messages
Created date 09/05/2023
What is the advertising message? Guidelines for designing advertising messages
Advertising Marketing
What is Total Marketing? Basic principles and how to implement in practice
Created date 09/05/2023
What is Total Marketing? Basic principles and how to implement in practice
Total Marketing Customer-first approach
What is a Marketing Plan? Steps to create a marketing plan for your business
Created date 09/05/2023
What is a Marketing Plan? Steps to create a marketing plan for your business
Marketing Plan Business Strategy
What is B2B Marketing? Basic B2B Marketing strategies and how to apply them in practice
Created date 09/05/2023
What is B2B Marketing? Basic B2B Marketing strategies and how to apply them in practice
B2B Marketing Marketing Strategies
What is Marketing Environment? Marketing environment classification
Created date 09/05/2023
What is Marketing Environment? Marketing environment classification
Marketing Environment Micro and Macro Environments
What are brochures? 5 Brochure design trends are hot right now
Created date 08/05/2023
What are brochures? 5 Brochure design trends are hot right now
Graphic Design Marketing
Advanced Marketing
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Measuring and Improving Brand Health: Essential Metrics and Methods
Created date 31/05/2023
Measuring and Improving Brand Health: Essential Metrics and Methods
Brand Health Marketing Metrics
Comparing Branded House and House of Brands
Created date 31/05/2023
Comparing Branded House and House of Brands
Brand Architecture Marketing strategy
What is Marketing management strategy? Steps to develop a Marketing management strategy to achieve business goals
Created date 09/05/2023
What is Marketing management strategy? Steps to develop a Marketing management strategy to achieve business goals
Marketing Management Business Strategy
What is Marketing management plan? How to set up a detailed and effective Marketing management plan
Created date 09/05/2023
What is Marketing management plan? How to set up a detailed and effective Marketing management plan
Marketing Management Plan Effective Marketing Strategy
Challenges and opportunities of marketing management in the digital era
Created date 09/05/2023
Challenges and opportunities of marketing management in the digital era
Digital Marketing Marketing Management
Effective B2B Marketing Communication Channels And How To Optimize Them
Created date 07/05/2023
Effective B2B Marketing Communication Channels And How To Optimize Them
B2B Marketing Communication Channels
B2B Marketing vs B2C Marketing: Compare the difference in concepts and methods of application
Created date 07/05/2023
B2B Marketing vs B2C Marketing: Compare the difference in concepts and methods of application
B2B Marketing B2C Marketing
B2B Marketing in the digital age: Challenges and opportunities for businesses
Created date 07/05/2023
B2B Marketing in the digital age: Challenges and opportunities for businesses
B2B Marketing Digital Marketing
B2B Marketing and Sustainability: The Importance of Putting Sustainable Values Into Marketing Strategy
Created date 07/05/2023
B2B Marketing and Sustainability: The Importance of Putting Sustainable Values Into Marketing Strategy
Sustainable B2B Marketing Green Marketing
What is B2B Marketing plan? How to build a detailed and effective B2B Marketing plan
Created date 07/05/2023
What is B2B Marketing plan? How to build a detailed and effective B2B Marketing plan
B2B Marketing Marketing Plan
What is Marketing Resources? How to effectively manage marketing resources
Created date 07/05/2023
What is Marketing Resources? How to effectively manage marketing resources
Marketing Resources Resource Management
What is customer portrait? The process of identifying customer portrait
Created date 07/05/2023
What is customer portrait? The process of identifying customer portrait
Customer Portrait Data Collection
What is Mascot? Standard brand mascot design process
Created date 07/05/2023
What is Mascot? Standard brand mascot design process
Branding mascot design
What is brand safety? Solutions to protect the brand before the storm crisis
Created date 07/05/2023
What is brand safety? Solutions to protect the brand before the storm crisis
Brand safety Ad Verification
What is Sales Supervisor? Skills Required to Be a Good Sales Supervisor
Created date 06/05/2023
What is Sales Supervisor? Skills Required to Be a Good Sales Supervisor
sales supervisor sales management
What is customer journey? Customer Journey A-Z Guide
Created date 06/05/2023
What is customer journey? Customer Journey A-Z Guide
Customer Journey Business Strategy
What is Ethics in Marketing? 4 Ethical Aspects in Marketing Mix
Created date 06/05/2023
What is Ethics in Marketing? 4 Ethical Aspects in Marketing Mix
Marketing Ethics Ethical Marketing
Univariate analysis: Basic statistical techniques for data analysis
Created date 06/05/2023
Univariate analysis: Basic statistical techniques for data analysis
data analysis statistics
What is self-positioning? 5 steps to determine your self-worth
Created date 06/05/2023
What is self-positioning? 5 steps to determine your self-worth
self-positioning self-worth
What is Mentor? Qualities required to be an excellent mentor
Created date 06/05/2023
What is Mentor? Qualities required to be an excellent mentor
mentorship Personal Development
Digital Marketing
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What is CPS? The role of CPS in Affiliate Marketing
Created date 05/05/2023
What is CPS? The role of CPS in Affiliate Marketing
Affiliate Marketing CPS Program
What are minigames? 10 unique minigame ideas to pull interaction for Fanpage
Created date 05/05/2023
What are minigames? 10 unique minigame ideas to pull interaction for Fanpage
Social media interaction Mini games for fanpages
What is UTM Tracking? Application of UTM in Online Marketing
Created date 05/05/2023
What is UTM Tracking? Application of UTM in Online Marketing
Online Marketing UTM Tracking
What is Technical SEO? The latest ways to optimize Technical SEO
Created date 05/05/2023
What is Technical SEO? The latest ways to optimize Technical SEO
SEO Technical SEO
What is CPE? How to measure and improve CPE?
Created date 05/05/2023
What is CPE? How to measure and improve CPE?
Customer Experience CPE measurement
What is Content Manager? Skills required to become a Content Manager
Created date 05/05/2023
What is Content Manager? Skills required to become a Content Manager
Content Management Skills for Content Manager
What is Editor? Qualities required to become a professional Editor
Created date 05/05/2023
What is Editor? Qualities required to become a professional Editor
Editor Professional Editing
What is Core web vital? Guide to optimizing Google Page Speed (Experience) A-Z
Created date 05/05/2023
What is Core web vital? Guide to optimizing Google Page Speed (Experience) A-Z
SEO Google
What is Google Page Experience and why is it important for your website?
Created date 05/05/2023
What is Google Page Experience and why is it important for your website?
SEO User Experience
The importance of User Experience in Google Ranking Algorithm
Created date 05/05/2023
The importance of User Experience in Google Ranking Algorithm
SEO User Experience
Google Page Experience and Core Web Vitals: Relationship and Influence on SEO
Created date 05/05/2023
Google Page Experience and Core Web Vitals: Relationship and Influence on SEO
SEO Google Page Experience
Plugins to optimize Core Web Vitals for Wordpress websites
Created date 05/05/2023
Plugins to optimize Core Web Vitals for Wordpress websites
WordPress Optimization
What is a Content Marketing specialist? Common tasks of a Content Marketing specialist
Created date 04/05/2023
What is a Content Marketing specialist? Common tasks of a Content Marketing specialist
Content Marketing Specialist Digital Marketing
What is an SEO specialist? Common tasks of an SEO specialist
Created date 04/05/2023
What is an SEO specialist? Common tasks of an SEO specialist
SEO specialist search engine optimization
What is a Copywriter? Career Path of a Copywriter
Created date 04/05/2023
What is a Copywriter? Career Path of a Copywriter
Copywriting Career Path
What is a Landing Page? How to build a Landing Page which has a high conversion rate
Created date 11/03/2023
What is a Landing Page? How to build a Landing Page which has a high conversion rate
Landing Pages Conversion Rate Optimization
What is Social Media Marketing? Advantages & Disadvantages of Social Media Marketing
Created date 11/03/2023
What is Social Media Marketing? Advantages & Disadvantages of Social Media Marketing
Social Media Marketing Advantages and Disadvantages
What is backlink? How to build high quality backlinks?
Created date 22/03/2022
What is backlink? How to build high quality backlinks?
backlinks SEO
Should we employ a Corporate Copywriter or hire a Copywriting Agency (Service)?
Created date 20/03/2022
Should we employ a Corporate Copywriter or hire a Copywriting Agency (Service)?
Copywriting Marketing
Misconceptions about Copywriting and Copywriting
Created date 20/03/2022
Misconceptions about Copywriting and Copywriting
Copywriting Misconceptions
Case Studies
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Coca-Cola's "Share a Coke" advertising campaign
Created date 15/03/2023
Coca-Cola's "Share a Coke" advertising campaign
Coca Cola Share a Coke
Nike's "Just Do It" advertising campaign
Created date 15/03/2023
Nike's "Just Do It" advertising campaign
Nike Advertising Campaign
Apple's Marketing Strategy to develop its brand
Created date 15/03/2023
Apple's Marketing Strategy to develop its brand
Apple Inc. Steve Jobs
The advertising campaign "The Man Your Man Could Smell Like" of Old Spice
Created date 15/03/2023
The advertising campaign "The Man Your Man Could Smell Like" of Old Spice
Old Spice Advertising Campaign
The Marketing Mix Strategy of Honda from 2019 to 2021
Created date 14/03/2023
The Marketing Mix Strategy of Honda from 2019 to 2021
Honda marketing mix
Honda's Marketing campaign: Project Drive-In
Created date 14/03/2023
Honda's Marketing campaign: Project Drive-In
Honda Project Drive-In
The downfall of Blockbuster
Created date 14/03/2023
The downfall of Blockbuster
Blockbuster Entertainment Industry
The Marketing Mix Strategy of P&G from 2019 to 2021
Created date 14/03/2023
The Marketing Mix Strategy of P&G from 2019 to 2021
P&G Marketing Mix Strategy
The Marketing Mix Strategy of Unilever from 2019 to 2021
Created date 14/03/2023
The Marketing Mix Strategy of Unilever from 2019 to 2021
Unilever marketing mix
The Marketing Mix Strategy of Pepsico from 2019 to 2021
Created date 14/03/2023
The Marketing Mix Strategy of Pepsico from 2019 to 2021
Pepsico Marketing Mix Strategy
The Marketing Mix Strategy of CocaCola from 2019 to 2021
Created date 11/03/2023
The Marketing Mix Strategy of CocaCola from 2019 to 2021
CocaCola marketing mix
The Marketing Mix Strategy of Vinamilk from 2018 - 2020
Created date 11/03/2023
The Marketing Mix Strategy of Vinamilk from 2018 - 2020
Vinamilk Marketing Mix Strategy
Coca-Cola's Music Marketing Strategy
Created date 20/03/2022
Coca-Cola's Music Marketing Strategy
Coca Cola Music Marketing
Marketing Research - The key for Netflix's success
Created date 16/03/2022
Marketing Research - The key for Netflix's success
Netflix Marketing Research
Rolex's Marketing Mix Strategy
Created date 16/03/2022
Rolex's Marketing Mix Strategy
Rolex marketing mix
Red Bull's Niche Marketing Strategy
Created date 16/03/2022
Red Bull's Niche Marketing Strategy
Red Bull Niche Marketing
How Emirates products/services differentiate their services
Created date 16/03/2022
How Emirates products/services differentiate their services
Emirates brand differentiation
Nike's Influencer Marketing strategy
Created date 26/02/2022
Nike's Influencer Marketing strategy
Nike Influencer Marketing
Highlights of Electrolux's Business - Marketing strategy
Created date 25/02/2022
Highlights of Electrolux's Business - Marketing strategy
Electrolux Marketing strategy
The growth of Microsoft Windows
Created date 25/02/2022
The growth of Microsoft Windows
Microsoft Windows
Ebooks for Marketing
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Marketing 4.0: Moving from Traditional to Digital (Free PDF)
Created date 28/08/2021
Marketing 4.0: Moving from Traditional to Digital (Free PDF)
Philip Kotler Marketing 4.0
International Marketing & Export Management - Buy/Free download (PDF)
Created date 28/08/2021
International Marketing & Export Management - Buy/Free download (PDF)
International Marketing Export Management
Content Marketing for Dummies - Paul Clifford (PDF) Free Download
Created date 28/08/2021
Content Marketing for Dummies - Paul Clifford (PDF) Free Download
Paul Clifford Content Marketing for Dummies
Marketing Strategy (PDF) - Ferrel & Hartline - Buy/Free download
Created date 28/08/2021
Marketing Strategy (PDF) - Ferrel & Hartline - Buy/Free download
Marketing strategy Ferrel & Hartline
Marketing for Hospitality and Tourism - Buy/Free Download (PDF)
Created date 28/08/2021
Marketing for Hospitality and Tourism - Buy/Free Download (PDF)
Hospitality Marketing Tourism Marketing
Facebook Marketing for Dummies - John Haydon (PDF) Free Download
Created date 28/08/2021
Facebook Marketing for Dummies - John Haydon (PDF) Free Download
Facebook Marketing John Haydon
Essentials of Marketing - McCarthy (PDF) Mua/Free Download
Created date 28/08/2021
Essentials of Marketing - McCarthy (PDF) Mua/Free Download
Marketing Essentials McCarthy
Public Relation for Dummies 2nd edition (PDF) Download
Created date 28/08/2021
Public Relation for Dummies 2nd edition (PDF) Download
PR for Dummies Eric Yaverbaum
The small business Online Marketing handbook (PDF) Free Download
Created date 28/08/2021
The small business Online Marketing handbook (PDF) Free Download
Annie Tsai Online Marketing
Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download
Created date 28/08/2021
Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download
Marketing strategy Consumer Behavior
Principles of Marketing - Buy/Free Download (PDF)
Created date 28/08/2021
Principles of Marketing - Buy/Free Download (PDF)
Philip Kotler marketing principles
Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Created date 28/08/2021
Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Philip Kotler Kevin Lane Keller
Marketing Communications: Integrating Offline and Online with Social Media
Created date 27/08/2021
Marketing Communications: Integrating Offline and Online with Social Media
PR Smith Social Media Integration
Marketing News
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Roblox defies metaverse hype with strong user growth and revenue boost
Created date 20/05/2023
Roblox defies metaverse hype with strong user growth and revenue boost
Metaverse Roblox
The Key to Thriving in Today's Marketing: Prioritizing People
Created date 20/05/2023
The Key to Thriving in Today's Marketing: Prioritizing People
People-first approach Marketing strategy
Digital Dominance: Upfronts Spending Favors Media Shift
Created date 20/05/2023
Digital Dominance: Upfronts Spending Favors Media Shift
Upfronts Spending Digital Dominance
Pepsi and Bad Bunny team up for free Apple Music trial
Created date 20/05/2023
Pepsi and Bad Bunny team up for free Apple Music trial
Bad Bunny Pepsi

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