Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Marketing Management is a textbook written by Philip Kotler and Kevin Lane Keller with content that delves deeper into management issues in Marketing.
 |
Marketing ManagementLanguage: English (English) Book title translated into Vietnamese: Marketing Management Author: Philip Kotler & Kevin Lane Keller Last Edition: 15th Edition |
Overview
Marketing Management is a pretty famous textbook written by Philip Kotler and Kevin Lane Keller, next to Principles of Marketing. Different from the Principles of Marketing when providing marketing knowledge, Marketing Management goes deeper into marketing issues related to management, in which focus is on building plans, strategies, allocating resources, building Building and managing a team of marketing, branding and management personnel.
Audience
- Students at universities and graduate schools study intensively in the field of Marketing management
- Lecturers at universities, colleges, intermediate schools, academies, training centers specializing in Marketing
- Managers and leaders in businesses
- Startups
Buy the book or download it (PDF)
|
|
Buy copyrighted books (Recommended)Edition: 8th If the price of the book is within your means, buy it to support the author to make future reprints, as well as contribute to the development of the worldwide Marketing community. |
 |
Download (Free)Edition: 5th |
