Essentials of Marketing - McCarthy (PDF) Mua/Free Download
Essentials of Marketing - The textbook is considered an alternative to Principles of Marketing by Philip Kotler, for those who want to learn the basics of Marketing.
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Essenstials of Marketing
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Overview:
Essenstials of Marketing is a textbook that can be seen as an alternative to Philip Kotler's Principles of Marketing, as the content of this textbook also discusses the basics of Marketing, helping readers have a A basic overview of the world of Marketing. The special thing that makes this textbook is because the knowledge is "mapped" in a methodical way, helping readers easily grasp and remember the problem.
Chapter 1: Value Marketing brings to consumers, businesses and society
Chapter 2: Strategic planning in Marketing
Chapter 3: Assessing opportunities and changes in the business environment
Chapter 4: Focus on Marketing strategy by market segmentation and product positioning
Chapter 5: Consumers and consumer behavior
Chapter 6: Corporate customers and their consumption behavior
Chapter 7: Increase close conversions with Marketing information
Chapter 8: Core elements in planning a good product/service
Chapter 9: Product management and new product development
Chapter 10: Distribution and development of distribution systems
Chapter 11: Customer service in distribution and logistics
Chapter 12: Retail, wholesale and strategy building
Chapter 13: Promotion and Communication
Chapter 14: Personal Selling and Customer Service
Chapter 15: Advertising, Public Relations, and Sales Promotion
Chapter 16: Pricing objectives and pricing policy
Chapter 17: Pricing in the Global Business Environment
Chapter 18: Humanistic marketing in a world where consumer interests come first: Opportunities & challenges.
Audience:
- Business owners, managers, marketing people in businesses, stores, business establishments.
- Students, students, trainees, lecturers in Marketing, business administration, international business at universities, colleges, intermediate schools, academies, educational centers.
Buy the book or download it (PDF)
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Buy copyrighted books (Recommended)Edition: 17th If the price of the book is within your means, buy it to support the author to make future reprints, as well as contribute to the development of the worldwide Marketing community. |
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Download (free)Edition: 13th |
