All posts - Tag: Philip Kotler
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Principles of Marketing - Buy/Free Download (PDF)
Own the world's most famous textbook on basic marketing theory, compiled by the father of modern marketing: Philip Kotler
Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Marketing Management is a textbook written by Philip Kotler and Kevin Lane Keller with content that delves deeper into management issues in Marketing.
Marketing 4.0: Moving from Traditional to Digital (Free PDF)
Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form
