All posts - Tag: Marketing strategy
The Strength of McDonald's Marketing Strategy: Embracing 'Stillness' for Brand Success
Discover how McDonald's maintains brand stability through a steadfast marketing approach, ensuring long-term success amid evolving tactics.
P&G's Strategic Shift: Focusing Marketing Efforts on Growth-Driven Categories
Discover how P&G is targeting expandable categories to fuel volume growth through strategic marketing investments.
Domino's CEO Defends Strategy to Limit Marketing Spend in Q1
Despite a sales dip in January, Domino's CEO remains firm on the choice to reduce marketing expenses. The company plans to channel resources into upcoming initiatives like a £4 lunch deal and enhancin...
ITVX Boosts Marketing Budget by £15 Million for 2024
ITVX streaming platform emphasizes increased marketing investment as a pivotal strategy for driving growth, resulting in a notable 25% surge in total views in the previous year.
Unappreciated: Businesses and Marketers Overlook the Significance of Marketing Strategy
In a recent survey by Marketing Week, businesses and marketers have identified marketing strategy as a highly undervalued aspect in today's competitive landscape. The survey reveals that over half of...
Ocado's Innovative Approach Driving Customer Growth
Ocado implemented a 'back to the future' strategy, resulting in significant customer growth. Despite a 25% reduction in marketing spend in 2023, the company made strategic hires in ecommerce and retai...
Exploring the Creative Landscape: Welchs Fruit Snacks and the Art of Branding
Delve into the world of creative partnerships and strategic marketing with Welchs Fruit Snacks as they embark on a new era of innovation and inspiration.
Starry's Innovative Marketing Strategy Shines Bright: A Deep Dive into the Brand's Latest Campaign
Discover how Starry's soda brand is making waves in the marketing world with its creative partnerships and engaging campaigns during major sporting events.
The Art of Co-Branding and Code Play in Modern Marketing
Exploring the fascinating world of co-branding and code play in marketing, where brands merge to create unique consumer experiences and play with established brand codes for enhanced recognition and e...
Comparing Branded House and House of Brands
Branded House vs House of Brands compares two types of brand architectures A branded house uses a single brand name for all products and services, while a house of brands has individual names for each...
