All posts - Tag: Marketing strategy

All posts - Tag: Marketing strategy

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Ocado's Innovative Approach Driving Customer Growth

Ocado implemented a 'back to the future' strategy, resulting in significant customer growth. Despite a 25% reduction in marketing spend in 2023, the company made strategic hires in ecommerce and retai...

Exploring the Creative Landscape: Welchs Fruit Snacks and the Art of Branding

Delve into the world of creative partnerships and strategic marketing with Welchs Fruit Snacks as they embark on a new era of innovation and inspiration.

Starry's Innovative Marketing Strategy Shines Bright: A Deep Dive into the Brand's Latest Campaign

Discover how Starry's soda brand is making waves in the marketing world with its creative partnerships and engaging campaigns during major sporting events.

The Art of Co-Branding and Code Play in Modern Marketing

Exploring the fascinating world of co-branding and code play in marketing, where brands merge to create unique consumer experiences and play with established brand codes for enhanced recognition and e...

Comparing Branded House and House of Brands

Branded House vs House of Brands compares two types of brand architectures A branded house uses a single brand name for all products and services, while a house of brands has individual names for each...

The Key to Thriving in Today's Marketing: Prioritizing People

Discover how a people-first approach can help you navigate the ever-changing marketing landscape Learn how to take controlled risks, establish a solid data foundation, and stay adaptable in the face o...

What is Geographical Segmentation? Advantages & Disadvantages? Steps to carry out

Learn about the benefits and drawbacks of Geographical Segmentation and the steps to carry it out. Discover how it can increase targeting accuracy, improve customer satisfaction, and reduce marketing...

What is Behavioral Segmentation? Advantages & Disadvantages? Steps to carry out

Discover the advantages and disadvantages of behavioral segmentation and learn how to carry it out in 5 easy steps. Get inspired by successful examples from Amazon, Netflix, and Spotify. Improve your...

What is More For More Positioning Strategy? Advantages and disadvantages

Learn about the advantages and disadvantages of More For More Positioning Strategy. Discover how this approach can boost revenue, build customer loyalty, and more. Examples included.

What is More For The Same Positioning Strategy? Advantages and disadvantages

Discover the advantages and disadvantages of adopting a "More for the Same Positioning Strategy" in this insightful article. Learn how it can increase brand awareness, improve customer loyalty, and pr...