All posts - Tag: Consumer Behavior
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Created date 23/02/2024
Unveiling the intriguing trends in holiday spending and the psychology behind self-gifting
Created date 23/02/2024
Exploring the Dynamics of Consumer Confidence Amid Economic Challenges
Created date 01/08/2023
Get ready for the week ahead with intriguing stats! Discover how marketers are expected to achieve more with less, the decline in product launches, consumer plans for Christmas cutbacks, Twitter users...
Created date 01/06/2023
Perceived risk is a crucial factor that businesses need to consider when understanding consumers' buying behavior It refers to the potential negative consequences that a consumer associates with a pur...
Created date 28/08/2021
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.
Created date 24/02/2022
Concept, definition of Selective distortion. Typical example of selective distortion. Analyze the causes leading to the expression Selective distortion. Effects of Selective Distortion on Marketing Co...
Created date 21/08/2021
As we have known, the buying decision of consumers is always complex and affected by many factors. Hocmarketing.org have posted an article about "Factors influencing consumer buying behavior". In this...
Created date 21/08/2021
In this article, hocmarketing.org will list these factors in a systematic and easy to remember manner. Understanding the factors affecting consumer buying behavior will help businesses better understa...
Created date 11/06/2015
What are needs? What are wants? What are demands in Marketing? What is the difference between needs and demands in marketing?