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Thanksgiving and Black Friday Football Broadcasts: Analyzing the Marketing Success
Retail ads during Amazon’s NFL Black Friday game scored big with viewers, 35% more effective in driving engagement compared to primetime averages, according to EDO's findings A marketing victory indee...
Unveiling CosMc’s: 6 Essential Facts About McDonald’s Cutting-Edge Fast Food Chain
McDonald's new fast food chain, CosMc's, aims to dominate the afternoon beverage market with its hyper-customized and beverage-forward approach With a pilot phase lasting a minimum of one year, this c...
Grub Club secures £1m media investment from Sky’s sustainability ad fund
Grub Club triumphs, securing £1m media investment from Sky's sustainability ad fund, a prestigious honor for the renowned dog food brand
Choose the Ultimate Marketing Campaign of 2023: Initial Round
Cast your vote for the most captivating marketing campaigns of 2023! Marketing Week presents a selection of the top 12 campaigns, and it's your turn to choose your favorite Join the excitement and mak...
Peloton's CMO Leaves After 11 Months to Join Verizon as Chief Marketing Officer
Leslie Berland, formerly the CMO at Twitter, has left her position at Peloton after 11 months to become the head of marketing at Verizon With her extensive experience, she aims to revitalize the fitne...
The Rise of Virtual Influencers: A New Era for Brands
The rise of virtual influencers presents brand new challenges as it becomes harder to distinguish between reality and fabrication in their latest evolution
Hinge dating app's $1M initiative tackles loneliness among Gen Z
Hinge's groundbreaking $1M initiative, 'One More Hour,' is geared towards combatting Gen Z loneliness by providing vital support and grants up to $25,000 to Gen Z-focused social groups and organizatio...
Quick Exit: Peloton CMO Makes Surprising Leap to Verizon
Leslie Berland, former Peloton CMO, makes a remarkable move to Verizon, ready to revolutionize the telecom brand under CEO Hans Vestberg's guidance
AB InBev's Big Wave Initiative Takes on Toxic Surf Culture
Kona Big Wave by AB InBev tackles toxic surf culture head-on in their latest campaign, engaging surfers of all levels to foster positive change Freshly rebranded, the brand seeks to improve and enhanc...
IAB Predicts Increased Advertiser Investment in Creators for 2024
Advertisers are projected to significantly increase their investment in creators by 2024, as consumer demand for creator content continues to fuel the growth of digital video consumption, according to...