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Return on Investment (ROI) in Marketing

Return on Investment (ROI) is a common indicator that help marketers measure how much effective in their marketing activities. Therefore, in this article, we will find out what Return on Investment (R...

How to increase quality of a business's products/services

The quality of a business's products or services is one of the most important aspects to take into consideration. In this blog post, we'll show you some tips on how a business can improve its products...

How to increase conversions (ROI) in an online advertising

We all know that when it comes to generating leads, there's no better way than using an online advertising campaign. But what if your conversion rates are low? In this article we'll explore MANY TIPS...

Gen Z (Generation Z): Definition, History, Characteristics, Examples

Generation Z, also known as Gen Z, are now entering high school and college classes across America with a view to change the world. This blog post will explore who they are, where they come from, what...

Gen Y (Generation Y): Definition, History, Characteristics, Examples

In this blog post, I'll introduce you to Generation Y – what they are like and how their upbringing has shaped them into who they are now. Along the way we'll learn some interesting facts about Gen Y...

Gen X (Generation X): Definition, History, Characteristics, Examples

The generation that came after the Baby Boomers, Gen Xers are often overlooked but make up a large part of the population. This blog post will attempt to shed light on this group and what is like to b...

The rise and downfall of Internet Explorer

Most of computer users in the 20th and 21st century must have known the name Internet Explorer (also called as IE). In this article, we'll learn the rise and downfall of Internet Explorer and find the...

Affiliate Marketing: Introduction to Avertisers & Affiliates

The business world is changing, and many companies are starting to adapt to the new trends. One of these trends is affiliate marketing. This article will delve into what affiliate marketing is and how...

Levels of products and services

In previous blog posts, we have discussed the definition and classification of products and services. In this article, we continue to analyze the levels of products and services in Marketing.

Marketing logistics

Marketing logistics is a crucial component in the process which connects businesses to their customers and suppliers. In this blog post, we'll cover the basics of marketing logistics. We'll talk abou...

Products and services in Marketing: Definition & Classification

Understanding the different types of products/services from a marketing perspective will help businesses have more suitable marketing strategies.

Distribution intermediaries in Marketing

The article will discuss the definition, roles of distribution intermediaries in Marketing and provides some examples of when an intermediary might use content marketing to promote their product or se...

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