Overview
"The Small Business Online Marketing Handbook" is a short textbook, with the thickness of a handbook, with content to discuss, analyze and explain issues in the field of Online Marketing. With only 10 chapters, the textbook is still enough to provide readers with enough knowledge for you to grasp the core issues in Marketing Online.
Chapter 1: Understanding the ways to reach consumers in cyberspace
Chapter 2: Building a plan to promote your business on the Internet
Chapter 3: Bringing businesses to cyberspace
Chapter 4: Internet "offers" help generate long-term revenue
Chapter 5: Good Tips in Email and Social Marketing
Chapter 6: Practice: Building an Online Marketing plan in the next 12 months
Chapter 7: How to reduce overall marketing costs: Encourage customers to approach businesses on the Internet
Chapter 8: Making the most of word of mouth advertising: Online community
Chapter 9: Building a gift program for customers
Chapter 11: Measuring the effectiveness of online marketing activities
Audience:
- Students, students, trainees, lecturers and employees are learning about Online Marketing.
- Marketing managers who are business owners need to learn about Online Marketing to apply to their business
Surely the book will bring an interesting experience for those who want to learn about this topic and field.
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