Marketing 4.0: Moving from Traditional to Digital (Free PDF)

Marketing 4.0: Moving from Traditional to Digital Book title translated into Vietnamese: Marketing 4.0 - The shift from traditional to digital Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Overview

Marketing 4.0: Moving from Traditional to Digital is a short textbook written by Philip Kotler and his colleagues, with content about the transition of Marketing activities from traditional to digital. At the beginning, the book lists the fundamental trends that are shaping the modern world of marketing such as the growth of the Internet, e-commerce websites, mobile applications, social networks.... In the middle part , "Marketing 4.0" focuses on new Marketing frameworks in the digital age such as how consumers buy in the 4.0 era, indicators to measure effectiveness in Marketing.... At the end Finally, "Marketing 4.0" shows tactical methods and applications in marketing in the digital age, such as Human-Centric Marketing, Content Marketing, Omnichannel Marketing...

Audience:

Those who have studied, researched and worked for a long time in the field of Marketing: With a foundation of available Marketing knowledge, the book "Marketing 4.0" will help you update new knowledge about trends in the world. Modern marketing, thinking about new tactics to help businesses adapt and thrive in the 4.0 era

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