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What is pricing strategy? Popular Pricing Strategies in Marketing
What is pricing strategy? Differences between Pricing Strategy and Product Pricing method. Explanation of Popular pricing strategies in Marketing. Steps to implement each pricing strategy.
What is a brand?
What is a brand? Elements that make up the brand. Examples of some famous brands.
What is Label? Differences between Label and Brand
What is Label? What are the differences between Label and Brand
What is Customer Relationship Management (CRM)?
CRM, short for Customer Relationship Management, roughly translated as Customer Relationship Management System, is a system for managing contact between businesses and customers. The system includes t...
What is Marketing Management? Definition, Roles & Jobs
What is Marketing Management? Analyze the role of the marketing manager. List of tasks and jobs of Marketing management. Overview of the marketing management process.
Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.
Principles of Marketing - Buy/Free Download (PDF)
Own the world's most famous textbook on basic marketing theory, compiled by the father of modern marketing: Philip Kotler
Marketing Management - Kotler & Keler - Buy/Free Download (PDF)
Marketing Management is a textbook written by Philip Kotler and Kevin Lane Keller with content that delves deeper into management issues in Marketing.
Marketing 4.0: Moving from Traditional to Digital (Free PDF)
Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form
International Marketing & Export Management - Buy/Free download (PDF)
International Marketing & Export Management - A very famous textbook on International Marketing and Export Management, widely used in universities and businesses.