What is Label?
A label (trademark) is a sign used to distinguish between products or businesses. In fact, a trademark can be a name, sign or image (logo) or a combination of the above.
OMO label |
CocaCola label |
Nike label |
Pepsi label |
Porsche label |
Microsoft label |
Differences between Label and Brand
It is important to distinguish clearly between the concept of a trademark and a brand.
Label (Trandemark) | Brand |
- Is a name, symbol or image (logo) or a combination of both elements - Is a name, symbol or image (logo) or a combination of both - Is the outer form |
- Is the value associated with a brand, product, or business: Prestige, satisfaction, service style, market segment... - Is the value contained inside |