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Molson Coors Pours $100m into Marketing to Edge Out Bud Light
Molson Coors CEO Gavin Hattersley announces a $100m increase in marketing spend, as Coors Light and Miller Light emerge triumphant over Bud Light, boasting a 50% larger market share since last year
Remembering the Unforgettable Legacy of Suki Thompson, the Iconic Chair of Oystercatchers
Suki Thompson, the inspirational entrepreneur and influential figure in the marketing industry, peacefully passed away at her residence on Sunday following a brave fight against cancer
Diageo's Strategic Marketing Boost to Outshine Competition and Delight Consumers Amidst Rising Prices
Diageo boosts marketing budget by nearly 6%, achieving impressive brand growth for Guinness and Johnnie Walker amidst rising prices
Unleashing the Secret to Future Success: Heineken CEO Reveals the Key to Pricing Power
Heineken's first-half profits dropped due to declining volumes caused by pricing strategies, highlighting the correlation between brand strength and future pricing capabilities
Unleashing Success: The Power of Effective Differentiation
Mark Ritson argues that relative differentiation, combined with distinctiveness, offers the ideal approach for brands In his article, he challenges the notion that these two concepts are in competitio...
From Chief Marketing Officer to CEO: Ottokar Rosenberger Takes the Helm at Rated People
Former CMO Ottokar Rosenberger resumes leadership at Rated People, the company he played a pivotal role in expanding as Chief Commercial Officer fifteen years ago
Unveiling P&G's Formula: Unleashing Marketing Investments with 100% ROI Focus
P&G's CFO prioritizes a results-oriented marketing approach, focusing on maximizing ROI to drive strategy and generate value, rather than adhering to a fixed budget This dynamic approach ensures optim...
Breaking Barriers: Channel 4 Launches Groundbreaking £1m Grant for Inclusive LGBTQIA+ Representation
Channel 4 offers a £1m diversity award to brands aiming to authentically represent and celebrate LGBTQIA+ communities through their 'Proud All Over' campaign
McDonald’s Unveils Genius Strategy to Boost Sales: No More Silver Bullet Price Promotions!
McDonald’s celebrates long-term success and a strong brand, but faces brand health decline in the UK due to allegations of staff bullying and sexual abuse
Mattel Unleashes Bold Plan to Revitalize Brands Amid Sluggish Sales
Mattel is determined to boost sales amid a decline by leveraging the valuable intellectual property of its iconic brands like Barbie, Polly Pocket, Barney, and Hot Wheels Building on the recent triump...