All posts - Tag: McDonald's
McDonald’s shifts focus to digital marketing through new investment
With the new investment fund sourced from existing contributions, McDonald’s aims to enhance customer engagement within its app, boosting marketing effectiveness.
The Strength of McDonald's Marketing Strategy: Embracing 'Stillness' for Brand Success
Discover how McDonald's maintains brand stability through a steadfast marketing approach, ensuring long-term success amid evolving tactics.
McDonald’s Partners with NielsenIQ for Cultural Relevance in Ad Testing
Discover how McDonald’s and NielsenIQ collaborate to assess the impact of cultural elements in advertising content, empowering advertisers to create more resonant and diverse ad campaigns.
Major IT Outage Strikes McDonald’s Locations Across Australia, Asia, and Europe
McDonald’s faces a significant IT outage impacting operations in Japan, Australia, Hong Kong, and the UK, leading to store closures and suspension of online ordering services.
How McDonald's Embraced Humor to Build Trust in Food Quality
Discover how McDonald's shifted its trust-building strategy from rational facts to humor, using a fresh approach to enhance perceptions of food quality. Explore how the brand leveraged humor to effect...
McDonald's Unveils Anime-Inspired Campaign 'WcDonald's'
Discover the immersive world of WcDonald's as McDonald's launches a global campaign inspired by anime and manga culture. Dive into the details of the new sauce, packaging, episodic content, and more i...
McDonald's Enters the Anime World: A Delicious Partnership with Studio Pierrot
A unique collaboration between McDonald's and Studio Pierrot is brewing in the anime realm, promising a savory tale centered around McDonald's fries and nuggets. Dive into the exciting world of this u...
A Whimsical Collaboration: Kirby Toys Take Over McDonald's
Discover the enchanting world of Kirby as McDonald's unveils a delightful collaboration with Nintendo, bringing a touch of magic to Happy Meals in Japan.
McDonald's Strategic Approach to Pricing and Loyalty
Discover how McDonald's innovative pricing strategy and loyalty scheme are driving growth and customer engagement in the fast-food industry.
The Hunt for the Burgercuda: McDonald's Latest Marketing Stunt
McDonald's has launched a nationwide hunt for the elusive Burgercuda, a custom 1970 Plymouth Barracuda, as part of its revamped burger menu campaign. The Burgercuda is the getaway vehicle for the noto...
