Discover how McDonald’s and NielsenIQ collaborate to assess the impact of cultural elements in advertising content, empowering advertisers to create more resonant and diverse ad campaigns.
McDonald’s faces a significant IT outage impacting operations in Japan, Australia, Hong Kong, and the UK, leading to store closures and suspension of online ordering services.
Discover how McDonald's shifted its trust-building strategy from rational facts to humor, using a fresh approach to enhance perceptions of food quality. Explore how the brand leveraged humor to effect...
Discover the immersive world of WcDonald's as McDonald's launches a global campaign inspired by anime and manga culture. Dive into the details of the new sauce, packaging, episodic content, and more i...
A unique collaboration between McDonald's and Studio Pierrot is brewing in the anime realm, promising a savory tale centered around McDonald's fries and nuggets. Dive into the exciting world of this u...
Discover the enchanting world of Kirby as McDonald's unveils a delightful collaboration with Nintendo, bringing a touch of magic to Happy Meals in Japan.
McDonald's has launched a nationwide hunt for the elusive Burgercuda, a custom 1970 Plymouth Barracuda, as part of its revamped burger menu campaign. The Burgercuda is the getaway vehicle for the noto...
Jason Kelce made a heartwarming gesture by surprising his favorite local McDonald's employee with a special gift. Learn more about this heartwarming story and Kelce's potential retirement plans in thi...