All posts - Tag: Diageo
Enhancing Brand Engagement: Diageo's Innovative Approach with AI for Consumer Insights
Discover how Diageo leverages AI to gain deeper insights into consumer behavior, focusing on authentic interactions to fuel their innovation strategies.
Former Coca-Cola Executive Appointed as Head of Marketing Strategy at Diageo
Samantha Lee, a former executive at Coca-Cola, has been appointed as the senior vice-president for marketing strategy and operations at Diageo, one of the leading global spirits companies.
Diageo's Strategic Approach to Market Share Growth
Exploring Diageo's market share challenges and its strategic approach to sustainable growth.
Evolving Consumer Landscape: Diageo's Projection of Key Trends for 2024
Diageo's comprehensive report on 5 key consumer trends for 2024 highlights the importance of brand agility in today's dynamic market Developed using an innovative research tool, the report emphasizes...
Diageo's Strategic Marketing Boost to Outshine Competition and Delight Consumers Amidst Rising Prices
Diageo boosts marketing budget by nearly 6%, achieving impressive brand growth for Guinness and Johnnie Walker amidst rising prices
