All posts - Tag: brand differentiation
Brand Differentiation: Driving Marketing Effectiveness, According to On the Beach CEO
On the Beach CEO attributes improved marketing effectiveness to brand differentiation, resulting in reduced marketing spend from 45% to 38% of revenue The travel brand's strategic focus on offline cha...
Unleashing Success: The Power of Effective Differentiation
Mark Ritson argues that relative differentiation, combined with distinctiveness, offers the ideal approach for brands In his article, he challenges the notion that these two concepts are in competitio...
How Emirates products/services differentiate their services
Research article on how and how Emirates creates value for products/services, how to position Emirates brand throughout its operation from inception to 2016
