All posts - Tag: brand strength
Unlocking the Power of Brand Strength: Why Financial Analysts Put it Above Leadership Quality, Reveals Research
City analysts recognize the influence of marketing on business growth, but are open to marketing spend cuts This highlights the importance of brand strength over leadership quality in the eyes of fina...
Unleashing the Secret to Future Success: Heineken CEO Reveals the Key to Pricing Power
Heineken's first-half profits dropped due to declining volumes caused by pricing strategies, highlighting the correlation between brand strength and future pricing capabilities
Sony Dominates Xbox and Nintendo in Brand Strength
Sony claims to have stronger brand strength than both Xbox and Nintendo, and shares a chart to prove it They also suggest that Nintendo's brand strength has remained stagnant since 2018
Brand Development Index (BDI) - Defining the strength of a brand
Brand Development Index (BDI) is often used for defining the strength of a brand in Marketing. In this blog post, we are going to find out what Brand Development Index (BDI) is and how to calculate th...
