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Innovative Marketing: Nestlé Collaborates with NBA Star for Hydroboost Launch
Nestlé partners with Droga5 and an unexpected NBA player to introduce their new Hydroboost line, blending flavors with function in a unique campaign.
Starburst's Inclusive Approach: Empowering LGBTQ+ Community Through Ongoing Initiatives
Discover how Starburst, in collaboration with leading social platform ConnectNow, is enhancing community engagement and support for LGBTQ+ individuals with a revamped interface and year-round connecti...
Microsoft UK Chief Marketing Officer Elevated to Head of Marketing for EMEA Region
Pelosi assumed the role at the renowned technology company in 2022 following successful tenures at EY and Wipro, bringing valuable expertise to the new position.
Strategies for Marketers Thriving in a Slow-Growth Climate
Explore insights from senior marketers at top companies like Guinness, Three UK, and Warner Music as they tackle growth hurdles in diverse industries amidst a challenging low-growth landscape.
Supermarket Giant Aldi Challenges Competitors with Bold Marketing Strategy
Aldi, known for setting the bar on competitive pricing, has rolled out a daring new advertising campaign that taunts rivals trying to match its unbeatable prices. In a bid to recapture market share lo...
Rising Optimism: Consumer Confidence on the Upswing
As consumer sentiment improves, there is a notable five-point increase in people's confidence regarding their financial future. The brighter outlook suggests a positive trend in personal finances.
Revolutionizing Beauty at the Indy 500 with E.l.f.'s 'Glow-Up Pit Stop'
Experience the ultimate beauty enhancement with E.l.f.'s innovative 'Glow-Up Pit Stop' at the Indy 500. Join our expert team of artists for a dazzling transformation as we unveil a Snapchat AR lens, e...
Jessica Myers appointed as Chief Customer Officer in newly established role within Very's executive team
Jessica Myers is stepping into the position of Chief Customer Officer, where she will oversee and unite multiple teams in a strategic reshuffle within the company.
Hyundai showcases advantages of electric vehicles in dynamic marketing campaigns
The automotive brand is shining a spotlight on its full range of electric vehicles through a comprehensive marketing strategy featuring collaborations with creators, engagement on Reddit, and a unique...
Embrace the 'Glam Lift' for Effortless Application of Press-On Beauty Products
Experience a unique elevator journey with the beauty brand's innovative 'Glam Lift' campaign. Guests can enjoy applying press-on lashes or nails while traveling 30 floors, making beauty routines conve...