All posts - Tag: Aldi
Supermarket Giant Aldi Challenges Competitors with Bold Marketing Strategy
Aldi, known for setting the bar on competitive pricing, has rolled out a daring new advertising campaign that taunts rivals trying to match its unbeatable prices. In a bid to recapture market share lo...
Aldi's Strategic Move to Enhance Price Promise Amid Sluggish Growth
Discover how Aldi plans to slash prices to unprecedented levels in 2024, aiming to revitalize growth amidst challenging market conditions.
ASA rules against Aldi in price comparison dispute with Sainsbury’s
Following complaints from Sainsbury’s, the ASA has found Aldi’s price comparison claims to be misleading, leading to a ban on the ad.
Aldi and Lidl's Christmas Triumph: The Power of Own-Brand Premium Products
Aldi and Lidl's triumph during the holiday season was fueled by their own-brand premium products and competitive pricing, resulting in impressive sales growth
2023's Most Effective Christmas Ads: Coca-Cola vs Aldi
Coca-Cola and Aldi's Christmas ads top the effectiveness rankings of 2023, according to data from System1 and Kantar
Aldi's Game-Changing Move: Unveiling Dynamic Joint Marketing Director for UK Expansion
Krysten Halley joins Aldi as joint marketing director alongside Jemma Townsend, further strengthening the supermarket chain's UK marketing team
