Microsoft UK Chief Marketing Officer Elevated to Head of Marketing for EMEA Region
Pelosi assumed the role at the renowned technology company in 2022 following successful tenures at EY and Wipro, bringing valuable expertise to the new position.
Microsoft’s UK CMO Bonnie Pelosi has been promoted to CMO of the EMEA region.
Pelosi previously worked as the Europe CMO at IT services firm Wipro before joining Microsoft in September 2022. Prior to that, she held the role of CMO for UK and Ireland at EY from 2014 to 2021.
In her role as UK CMO at Microsoft, Pelosi has been responsible for overseeing all marketing and brand strategy efforts to drive growth for the company. Microsoft has been heavily investing in artificial intelligence, with a reported £13bn spent on its partnership with ChatGPT owner OpenAI****.
She was recognized as one of the Top 100 most effective marketers on Our Website in 2023.
There have been recent changes in Microsoft's marketing leadership. In October, long-time Microsoft employee Chris Capossela resigned from his position as global CMO after 32 years with the company.
In a message to employees, CEO Satya Nadella mentioned that he and Chris have been preparing for his replacement for a while. With the rise of AI, they have agreed that now is the perfect time to make this transition.
It remains unclear when Pelosi will formally assume her new position. There is also uncertainty about the next steps for Fiona Carney, the current EMEA CMO who has dedicated 17 years to the company.
Microsoft is currently on the hunt for a marketer to replace Pelosi as UK marketing lead.
Editor's P/S:
The promotion of Bonnie Pelosi to CMO of Microsoft's EMEA region is a testament to her exceptional marketing acumen and leadership skills. Her prior experience at Wipro and EY, coupled with her successful tenure as UK CMO at Microsoft, has equipped her well for this expanded role. Pelosi's proven ability to drive growth through strategic marketing initiatives, particularly in the area of artificial intelligence, will be invaluable to Microsoft as it continues to invest heavily in this transformative technology.
The recent changes in Microsoft's marketing leadership, including the departure of Chris Capossela and the uncertainty surrounding Fiona Carney's future, create an opportunity for Pelosi to shape the company's marketing direction and execute its vision for the future. As Microsoft navigates the rapidly evolving landscape of digital marketing and the rise of AI, Pelosi's expertise and leadership will be crucial in driving the company's success in the EMEA region and beyond.
