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Unveiling the New Ad Powerhouse: Why TV Still Reigns Supreme in the Marketing World
TV's significance as an advertising medium has drastically diminished, as per Kantar's Media Reactions report Marketers' once favored channel has seen a sharp decline in importance over the past year
M&S Ushers in Sienna Miller as Fashion Ambassador to Ignite Growth and Style Revival
M&S signs Sienna Miller to enhance its style image & fuel growth Despite recent success, marketing director Anna Braithwaite emphasizes the ongoing transformation goals Channels & core focus remain pa...
Total Fitness Ignites a New Era: Introducing Their First Brand Director
Total Fitness strengthens its market presence with the appointment of its inaugural brand director, signifying the company's expansion beyond its primary fitness operations
Unleashing the Power of Sustainability, Influencers, and Creativity: 5 Mind-Blowing Stats that Will Rock Your Week
Get ready to conquer the week armed with essential stats! Discover the impact of cost crisis on sustainability, the power of social influence, the effect of weather on footfall, the phenomenal rise in...
Top 17+ Black Friday Promotional Campaign Design Templates and Ideas
In this ever-evolving digital age, the success of a Black Friday campaign often hinges on its design and creativity. The right promotional materials can entice customers, generate buzz, and ultimately...
Unleashing the Power of Sports: Bud Light's Jaw-Dropping Ad Drives Unparalleled Short-Term Sales!
Revitalizing sales, Bud Light's sports-focused ad delivers exceptional short-term success, effectively countering previous backlash from its collaboration with transgender model Dylan Mulvaney A power...
Cancer Research UK's Reinvigorated Brand: Amplifying the Power of its Life-Saving Impact
Cancer Research UK revamps its brand to effectively showcase the significant impact of its work Philip Almond, the charity's top marketer, emphasizes the importance of strategic marketing investments...
Mars Wrigley pioneers an innovative Chief Customer position to revolutionize the European market
Mars Wrigley establishes inaugural chief customer role to strengthen and unify consumer strategy throughout Europe
Unleashing the Power of Precision: Pernod Ricard's Strategic Investments Revolutionize Marketing Effectiveness
Pernod Ricard leverages technology to enhance marketing effectiveness, maximizing returns on its investment in promotions and ensuring precision in deployment
Game Changer: M&S Brand's Spectacular Return to FTSE 100 Surpasses All Rivals
M&S brand beats competitors as it rejoins FTSE 100, excelling in all key brand health metrics, as per YouGov BrandIndex data