All posts - Tag: Pernod Ricard
Empowering Marketers for Sustainable Communication: Pernod Ricard's Strategy
In the face of greenhushing challenges, Pernod Ricard takes a proactive approach to empower its marketers in communicating sustainability effectively. Discover how the company is addressing this issue...
Pernod Ricard Remains Committed to Advertising Investments Despite Challenging Sales
Pernod Ricard remains committed to its advertising and promotional expenditure, allocating 16% of its net sales to this budget With a focus on maximizing effectiveness, the company plans to leverage b...
Unleashing the Power of Precision: Pernod Ricard's Strategic Investments Revolutionize Marketing Effectiveness
Pernod Ricard leverages technology to enhance marketing effectiveness, maximizing returns on its investment in promotions and ensuring precision in deployment
