Mars Wrigley pioneers an innovative Chief Customer position to revolutionize the European market
Mars Wrigley establishes inaugural chief customer role to strengthen and unify consumer strategy throughout Europe
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Mars Wrigley has appointed Stéphanie Domange to the newly created role of chief customer officer for Europe, Central Eurasia, Belarus and Turkey.
She has been assigned the responsibility of overseeing its customer relations and enhancing the confectionery business’s pan-European client strategy, including initiatives for category growth, commercialization, and digitalization. With a background in marketing, Domange transitions from her previous role as the general manager of Mars Wrigley France.
She has accumulated twenty years of experience in the business, initially starting at Wrigley in 2004 before its merger with Mars. She worked as a senior category manager for Tesco and Asda. According to her, her career has been motivated by understanding the evolving expectations and requirements of consumers and retail customers.
Domange's new role involves developing and strengthening Mars Wrigley's customer strategy. She aims to create innovative strategies to drive growth in the category and achieve sustainable growth goals. According to Marc Carena, regional president of Mars Wrigley Europe, Central Eurasia, Belarus, and Turkey, Domange's extensive knowledge and customer expertise will play a pivotal role in helping Mars Wrigley accomplish its ambitions in Europe.
He states that he will collaborate with Domange to enhance the company's customer strategy.
While serving as the leader of Mars Wrigley France, Domange played a vital role in solidifying market expansion by implementing a more flexible and effective organizational framework. Additionally, she played a crucial role in driving the company's efforts towards sustainable development, particularly in responsible cocoa sourcing.
Earlier this year, our Website interviewed Rankin Carroll, the chief brand officer of Mars Wrigley, who discussed the organization's efforts to revamp its global branding and content in order to establish a stronger connection with customers. This transformation has been motivated, at least in part, by the availability of consumer data, which has provided a deeper insight into the purchasing journey of consumers. Carroll also emphasized that Mars has been able to create highly personalized communications by closely following consumer behaviors and preferences.
