All posts - Tag: marketing effectiveness

All posts - Tag: marketing effectiveness

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Unleashing the Power of Precision: Pernod Ricard's Strategic Investments Revolutionize Marketing Effectiveness

Pernod Ricard leverages technology to enhance marketing effectiveness, maximizing returns on its investment in promotions and ensuring precision in deployment

The Key to Unlocking Marketing Success: A Universal Framework for Maximum Effectiveness

Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg, Jon Lombardo, and Digitas’s chief strategy officer Matt Holt discuss the need for...