All posts - Tag: M&S
M&S Embraces Transparent Pricing Strategy to Enhance Value Perception
Discover how M&S thrived by adopting a transparent pricing approach, reducing promotional tactics, and amplifying style, value, and quality appeal to consumers.
M&S attributes strategic reduction in promotions to drive stronger sales during the holiday season
M&S's strategic decision to reduce promotions in clothing and home has yielded impressive results with a 48% surge in sales, reaching £123bn during the festive season
Embrace the Joy of Thismas, Not Thatmas, with M&S this Christmas
M&S invites customers to cherish the true essence of Christmas with their Love Thismas, not Thatmas campaign Featuring renowned celebrities like Hannah Waddingham and Zawe Ashton, the campaign encoura...
Unraveling the Journey: M&S's Marketing Director uncovers the coveted 'sweet spot'
M&S's marketing director, Anna Braithwaite, reveals how the iconic brand has successfully regained its momentum by striking the perfect harmony between fashion, excellence, and affordability
M&S Ushers in Sienna Miller as Fashion Ambassador to Ignite Growth and Style Revival
M&S signs Sienna Miller to enhance its style image & fuel growth Despite recent success, marketing director Anna Braithwaite emphasizes the ongoing transformation goals Channels & core focus remain pa...
Game Changer: M&S Brand's Spectacular Return to FTSE 100 Surpasses All Rivals
M&S brand beats competitors as it rejoins FTSE 100, excelling in all key brand health metrics, as per YouGov BrandIndex data
