All posts - Tag: TV advertising
Peter Field: Marketers' Lack of Investment in TV Advertising Hinders Success
TV advertising is often overlooked in favor of digital platforms, but analyst Peter Field emphasizes its strength in delivering impactful messages Discover why he believes marketers should invest more...
The Changing Landscape of TV: Is Payback Advantage Under Threat?
TV ads' rising costs and declining viewership question its payback advantage over other channels, prompting brands to consider changing their advertising strategies Market forces and broadcasters' dec...
Unveiling the New Ad Powerhouse: Why TV Still Reigns Supreme in the Marketing World
TV's significance as an advertising medium has drastically diminished, as per Kantar's Media Reactions report Marketers' once favored channel has seen a sharp decline in importance over the past year
