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What is Marketing Myopia? Examples of Marketing Myopia

What is Marketing Myopia? Its harmful effects in the marketing activities of enterprises in general as well as business performance in particular. Some typical examples of Marketing Myopia.

Price adjustment strategy in Marketing

What strategies should businesses have to adjust prices when the market fluctuates? What is the content of implementing those strategies?

Rolex's Marketing Mix Strategy

Case study on Rolex's Marketing Mix strategy. The key points in the marketing mix strategy make the success of the Rolex brand.

Red Bull's Niche Marketing Strategy

Detailed analysis of the development process and strategy of choosing the target market of Red Bull. This is an example of success by choosing a niche, instead of going head-to-head with big players l...

How Emirates products/services differentiate their services

Research article on how and how Emirates creates value for products/services, how to position Emirates brand throughout its operation from inception to 2016

Personal selling process - Steps to make sales effectively

Personal selling is an effective tool to help businesses connect with customers, both as a sales channel and as a promotion and customer care channel. For the personal selling process to take place ef...

What is Personal Selling?

What is Personal Selling? What is the role of personal selling in business operations? What are the pros and cons of personal selling compared to other Promotional Tools?

What is sales promotion? Major sales promotion tools in Marketing

What is Sales Promotion? What role does sales/trade promotion play for businesses in general and marketing activities in particular? How many sales promotion tools (forms of trade promotion/Sales Prom...

What is customer value? Steps to build customer value

Definition of customer value in Marketing. The role of customer value in marketing activities of enterprises. How businesses create customer value.

What is competitor analysis? Steps to analyze competitors

In Marketing, competitor analysis to help businesses is extremely important. The process of analyzing and researching competitors in Marketing includes 3 steps: Identify competitors...

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