Twitch Unveils Annual Recap: Introducing Exciting Game and Expanding Marketing Initiatives
Twitch's annual recap gets a boost with a new game and targeted marketing, strengthening its end-of-year community celebration
Article Brief:
Twitch, the streaming platform owned by Amazon, is marking the fourth year of its annual Twitch Recap with the release of a new side-scrolling game, as revealed to Our Website. The Twitch Recap is now live as of today (Dec. 11).
The Twitch Recap Game, available on a microsite, allows users to embody the Twitch Dino mascot and gather goat icons representing the term G.O.A.T. (Greatest of All Time). The game aims to honor the Twitch community. In-house teams developed the game and recap, which are backed by a marketing campaign featuring influencer marketing, social media activations, in-stream chat opportunities, and more.
Article Insight:
Twitch is launching its annual Twitch Recap, a year-end highlights reel similar to the popular Spotify Wrapped, as it aims to celebrate its community and build deeper connections with viewers. This year, the platform has also unveiled The Twitch Recap Game, a new feature designed to engage its consumer base in a more meaningful way.
In the game, players take on the role of the Dino character, collecting goat heads to compete for a top spot on the global leaderboard. Along the way, iconic Twitch clips from the year will be featured as background footage. Additionally, the game includes nods to 2023, like the Dino wearing a beret while TwitchCon Paris videos play. As the game progresses, players can check out updated global community stats, top categories, and more.
A marketing campaign will accompany the recap game, with partnerships with popular streamers who will stream their Dino collection efforts and vie for a spot on the global leaderboard. These streamers will also give a sneak peek at their own year-end recaps. All members of the Twitch community, including streamers and viewers, can receive a recap. As streamers play the game, viewers can show support by dropping a new recap-themed emote into the chat.
Streamers have the opportunity to join in Twitch's "Together for Recap" event by hosting a "Recap Stream" to celebrate their accomplishments throughout the year. By using the TwitchRecap tag, streamers may have their streams featured in the Together for Recap Shelf. Twitch is also introducing custom creative on various platforms, including social media, on-Twitch display ads, the App Store, and its new stories feature. Clips on social media will highlight top moments from streamers as they strive to come out on top in the recap game. The Recap event is part of Twitch's effort to create excitement similar to other streaming platforms' end-of-year wrap-ups, demonstrating the platform's marketing strategy to engage and elevate its community.
