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Pete Markey of Boots Wins Marketer of the Year Award
Boots' exceptional achievements recognized! Pete Markey, the CMO of Boots, crowned Marketer of the Year at the esteemed Marketing Week Awards 2023
Major Victories for Cadbury, Guinness, and ITV at the Marketing Week Awards
Congratulations to Cadbury, Guinness, and Boots CMO Pete Markey for their impressive wins at the Marketing Week Awards 2023 A well-deserved recognition for their outstanding marketing efforts
Guinness wins Brand of the Year award
Guinness dominates the market with its iconic black and white brand From skyrocketing sales across Europe to being crowned Britain's favorite pint, it's no surprise that Marketing Week has awarded Gui...
Walmart Assembles 'Mean Girls' Squad to Drive Black Friday Sales
Walmart brings back the beloved cast of 'Mean Girls' to give a fresh twist to Black Friday, reviving iconic scenes from the teen comedy to captivate a new generation of shoppers
Asos Shifts Focus: Investing £30m in Brand Building, Moving Beyond 'Seductive' Performance Marketing
Asos shifts focus from performance marketing to brand building, investing £30m to transform its marketing strategy and aims to achieve profitability by 2025
AI Boosts Google's Potential, but Super Bowl Ad Fumble Looms in 2024: Expert Prediction
AI's impact on Google will be substantial, however, advertisers may face challenges Alongside this, the pursuit of Gen Z consumers will intensify through platforms like TikTok and gaming, while deepfa...
Target illuminates the digital landscape in a holiday campaign that strikes a perfect balance between emotions and affordability
Target's holiday campaign strikes a perfect balance between sentiment and value, captivating shoppers with experiential activations and an impressive 20% boost in digital investments Get ready to embr...
Embrace the Joy of Thismas, Not Thatmas, with M&S this Christmas
M&S invites customers to cherish the true essence of Christmas with their Love Thismas, not Thatmas campaign Featuring renowned celebrities like Hannah Waddingham and Zawe Ashton, the campaign encoura...
Nationwide's Relaunch Ad Garners Remarkable Brand Uplift Score
Nationwide's relaunch ad achieves exceptional brand uplift, ranking in the top 10% of consumer banking ads, as per data from effectiveness firm System1
Peroni's International Festive Campaign: Unveiling The Marketing Week Christmas Journal 2023
Discover the ultimate hub of festive advertising news - The Marketing Week Christmas blog Stay updated on the latest campaigns, including Peroni Nastro Azzurro's groundbreaking global festive campaign