Peroni's International Festive Campaign: Unveiling The Marketing Week Christmas Journal 2023
Discover the ultimate hub of festive advertising news - The Marketing Week Christmas blog Stay updated on the latest campaigns, including Peroni Nastro Azzurro's groundbreaking global festive campaign
31 October: Pukka partners with LadBaby for Christmas pie
Pukka is set to release its inaugural limited edition pie this holiday season, partnering with LadBaby, the beloved Christmas hitmakers, to support the Trussell Trust charity. According to Isaac Fisher, Pukka's managing director, customers have long been inquiring about a seasonal pie offering.
The Christmas dinner pie, infused with holiday-inspired ingredients such as sage and onion stuffing and chipolata sausages, was collaboratively created with LadBaby, the comedic Christmas song duo recognized for their signature love for sausage rolls.
With every sale of this pie, funds will be generated to support the Trussell Trust, a charitable organization devoted to eradicating hunger and poverty within the United Kingdom, a cause that LadBaby has previously championed. Pukka will contribute 10p from the sale of each pie towards the Trussell Trust.
"It's crucial for us to not only have a wonderful time with this launch, but also make a positive contribution – especially during a season that can be challenging for many. That's why we take great pride in our efforts to raise funds for the Trussell Trust, an organization that is dedicated to combating hunger and poverty in the UK," Fisher declares.
To ensure maximum exposure for the NPD, we have implemented a comprehensive strategy that includes PR, social media, and influencer campaigns. Additionally, we are providing in-store and online shopper marketing support."
30 October: Peroni Nastro Azzurro launches first global festive campaign
Peroni has recently introduced its inaugural global winter campaign, marking a significant milestone for the beer brand. Titled 'Live Every Moment, All Year Around,' the campaign showcases a captivating film produced in collaboration with Unbound agency and directed by Tom Green. Set against the picturesque backdrop of a snowy Torino street, the film portrays the heartwarming efforts of local residents as they unite to clear the path leading to a beloved neighborhood bar.
Peroni Nastro Azzurro, owned by Asahi, is positioning itself as the beer of choice for the festive season. The campaign will continue until 2024 and includes screenings in cinemas, OOH activations, and London bus wraps. According to Camilla Scognamiglio, the global marketing manager at Peroni Nastro Azzurro, they recognized the chance to showcase their premium lager during this special time and unite people through a compelling narration.
"By promoting Peroni Nastro Azzurro to movie enthusiasts during the winter season, we guarantee that the brand stays at the forefront of their minds when seeking a premium beer, whether it be for enjoying at their local pub after a film or for social gatherings at home," states Jonathan Norman, Asahi UK's global brands director.
