All posts - Tag: Nationwide
Consumer Sentiment Shift: Impact of Nationwide Ad Ban on Brand Perception
The recent ban on Nationwide's ad, accused of misleading customers on store closures, has stirred negative sentiments among over a third of consumers, affecting the brand's perception.
Nationwide turns ad ban into a creative advantage with revamped branch promises
Discover how Nationwide is leveraging the ASA ruling to enhance its advertising strategy by introducing fresh branch commitments in its ads.
ASA Bans Nationwide Ads for Misleading Claims on Branch Closures
Following ASA's decision, it was found that consumers could be misled into believing that Nationwide would not shut down branches permanently.
Nationwide's Relaunch Ad Garners Remarkable Brand Uplift Score
Nationwide's relaunch ad achieves exceptional brand uplift, ranking in the top 10% of consumer banking ads, as per data from effectiveness firm System1
Nationwide's Epic Transformation: Unveiling a Fresh Look after Four Decades!
Nationwide embarks on a groundbreaking rebrand after almost four decades, accompanied by a refreshed brand platform to differentiate itself from conventional rivals
