All posts - Tag: Brand Transformation
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Burberry's Strategic Shift: Prioritizing Brand Revitalization for Business Transformation
Burberry's CEO acknowledges the need for a stronger brand foundation amidst turnaround efforts, emphasizing a shift towards brand-centric strategies over performance metrics to drive the company's tra...
Asos Shifts Focus: Investing £30m in Brand Building, Moving Beyond 'Seductive' Performance Marketing
Asos shifts focus from performance marketing to brand building, investing £30m to transform its marketing strategy and aims to achieve profitability by 2025
