Discover the complex relationship between influencers and consumers as a study reveals that authenticity may be losing its influence. Learn why attitudes towards AI creators are varied, and explore wh...
New study highlights Gen Z's ongoing reliance on Google for search queries, even amidst the growing popularity of social media platforms. Google maintains its stronghold on Gen Z search behavior, as i...
While Google continues to dominate local search for older demographics, the younger generation, particularly Gen Z, favors Instagram (67%) and TikTok (62%) according to SOCi's research findings.
Explore how inclusive ad messaging affects Gen Z consumer behavior and discover effective prompt engineering strategies to enhance ad copy performance.
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. This article explores the rise of TikTok as a se...
The ultimate marketing companion for 2024: Unleash the power of Gen Z with 3 impactful methods to foster community on social media Embrace inclusivity, conquer TikTok, engage through comments, and thr...
Contrary to their body-positive and authentic image, Gen-Z is increasingly embracing anti-aging products and procedures This article explores their early adoption and the implications for their aging...
Elf taps into Gen Z's entrepreneurial drive with an immersive Roblox experience where players can create and develop their dream startups, centered around the beauty brand's popular products