All posts - Tag: Gen Z
Study Reveals: Gen Z Favors Social Media Over Google for Specific Searches
While Google remains dominant for local services, TikTok emerges as the top platform for exploring gift ideas, beauty trends, and wellness tips according to recent research findings.
The Risks of BORG: Understanding the Dangerous Trend Among Gen Z
Discover the rising trend of BORG, also known as 'blackout rage gallon,' among college students. Learn from an expert why indulging in this popular mixed drink can pose serious risks to your well-bein...
The Impact of Influencers on Consumer Behavior: Balancing Authenticity and Influence
Discover the complex relationship between influencers and consumers as a study reveals that authenticity may be losing its influence. Learn why attitudes towards AI creators are varied, and explore wh...
Gen Z's Continued Preference for Google Search Revealed in Latest Study
New study highlights Gen Z's ongoing reliance on Google for search queries, even amidst the growing popularity of social media platforms. Google maintains its stronghold on Gen Z search behavior, as i...
Instagram and TikTok Outshine Google in Local Search for Gen Z
While Google continues to dominate local search for older demographics, the younger generation, particularly Gen Z, favors Instagram (67%) and TikTok (62%) according to SOCi's research findings.
Understanding the Influence of Inclusive Ad Messaging and Prompt Engineering on Ad Copy Success
Explore how inclusive ad messaging affects Gen Z consumer behavior and discover effective prompt engineering strategies to enhance ad copy performance.
The Generational Shift: A Glimpse into America's Future
Exploring the cultural and political landscape of Gen Z adults and their impact on society.
The Rise of TikTok as a Search Engine: How Businesses are Adapting to Engage Gen Z
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. This article explores the rise of TikTok as a se...
Jodie Foster Reveals the Major Challenges of Collaborating with Gen Z
Jodie Foster reveals her candid insights on the unique challenges of working with Gen Z in an industry that constantly evolves
Unlocking Gen Z's Social Media Community: 3 Powerful Strategies for Brands
The ultimate marketing companion for 2024: Unleash the power of Gen Z with 3 impactful methods to foster community on social media Embrace inclusivity, conquer TikTok, engage through comments, and thr...
