Highlights
Building on the triumph of Pokemon in the realm of mobile gaming and its commitment to prioritizing players' well-being through the popular apps Pokemon GO and Pokemon Sleep, it is crucial to carry forward this trend by introducing a novel application that revolves around mental health, meditation, and mindfulness.
A meditation app integrated into the Pokemon franchise has the potential to provide mental and emotional support to players, as well as contribute to reducing the stigma associated with mental health. Building upon the concept of Pokemon Sleep, the app could integrate various meditation practices and activities commonly found in existing meditation apps, featuring beloved Pokemon characters such as Meditite or Medicham as mascots. By promoting daily usage and prioritizing players' mental well-being, the app can eliminate the constant need for unique gameplay features.
Continuing its streak of success in the mobile gaming industry, Pokemon has yet another opportunity to prioritize the well-being of its players. With the triumph of Pokemon GO in 2016, it became apparent that the game not only had a positive impact on the health of its players but also fostered a strong community. Recently, the release of Pokemon Sleep in 2023 has further reinforced this by receiving praise for improving the rest and overall well-being of its dedicated fanbase.
To maintain the positive momentum and merge entertainment with healthy living, the next app from Pokemon should focus on mental health, meditation, and mindfulness. Given the recognition Pokemon GO has gained for its Covid-19 safety measures and the endeavor of Pokemon Sleep to transform sleep into a form of entertainment, it is evident that Pokemon is committed to monopolizing the health and welfare of its players. Therefore, by expanding its app collection to include mental and emotional well-being, Pokemon can not only assist its players but also help remove the stigma around mental health.
Continuing Pokemon Sleep's Well-being Focus
Pokemon Sleep was developed to gamify everyday activities, suggesting that future mobile apps from Pokemon may take a similar approach. However, there are countless possibilities within the realm of day-to-day activities for Pokemon to explore in their next game. Alternatively, Pokemon could draw inspiration from the utilization of Pokemon GO in mental health therapy, potentially providing them with the necessary guidance for their next lifestyle app. This new app could prioritize mental health, much like meditation apps, just as Pokemon Sleep primarily functions as a sleep tracker. Pokemon Sleep has demonstrated that a connection to the mainline games is not essential for the success of the series' apps. Despite featuring some traditional elements, such as a Pokemon Professor, Pokemon Sleep does not integrate with Pokemon HOME and the Pokemon encountered in the app are not used for battles. Similarly, a meditation app could adopt a similar approach, departing from Pokemon's traditional formula and instead focusing on the health and well-being of its players.
Adapting Pokemon Sleep's Approach To Meditation
The new Pokemon app could incorporate various exercises and activities commonly found in meditation apps. These could include breathing exercises, mindfulness exercises, grounding techniques, yoga routines, and more, all presented with the aesthetics and design of Pokemon. For example, the Meditation Pokemon Meditite or Medicham could serve as mascots for the app, alongside other Pokemon associated with health, meditation, or emotions such as Alakazam, Musharna, Chansey, and Audino.
It would not be necessary for the app to connect to Pokemon HOME, although it could benefit from linking with Pokemon Sleep to help users maintain good mental health by addressing sleep issues. Similar to Pokemon Sleep, the app could steer away from constant gameplay and instead encourage daily interactions, motivating users to engage with the app for short periods every day, such as completing daily activity schedules. While the app could feature its own Pokemon Professor, it wouldn't need to invent new ways to enhance gameplay. Its primary focus should be supporting and promoting players' mental well-being within the Pokemon universe.