Gwyneth Paltrow's Timeless 1999 Oscars Gown Shines in Goop Holiday Ad

Gwyneth Paltrow's fashion sense is truly timeless, and her recent Goop holiday ad serves as undeniable evidence.

On Tuesday, November 14, the lifestyle brand took to Instagram to reveal its thoughtfully selected gift guide. Goop proudly claims that their guide assists in selecting presents that are just as diverse as the recipients themselves.

In the advertisement, Paltrow, aged 51, hosted a festive dinner attended by various versions of herself from the past. Each guest received presents that matched their unique style. Among the attendees was Paltrow as she appeared at the 1999 Oscars, where she won the best actress award for her role in Shakespeare in Love. Retaining the essence of that unforgettable night, she donned the exact bubblegum pink taffeta gown by Ralph Lauren that fans had admired on the red carpet more than two decades ago. Paltrow even recreated her hairstyle, opting for the sleek side-part bun, and accessorized with a diamond necklace and sparkling stud earrings, just as she did at the ceremony.

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The Oscars outfit has been praised as one of the greatest of all time. Paltrow explained to reporters that her goal was to appear charming and elegant. Despite the excessive attention on something as trivial as a dress, she chose to ignore it and wore what she found beautiful.

During an interview with The Hollywood Reporter in 2015, Paltrow revealed that she had kept the gown for her daughter Apple to wear to prom. She entertained the idea of Apple transforming it into a unique creation, reminiscent of the film "Pretty in Pink," by altering and redesigning it. (Paltrow shares two children, Apple and Moses, with her former spouse Chris Martin, who are now 19 and 17 years old, respectively.)

Gwyneth Paltrow J. Vespa/WireImage

In addition to receiving an Oscars-style acknowledgment in the Goop holiday ad, Paltrow also adorned herself as her characters Margot from The Royal Tenenbaums and Pepper Potts from Iron Man.

Established by Paltrow in September 2008, Goop initially started as a newsletter offering "new age" guidance. Over the years, the brand has transformed into a media platform encompassing interviews, travel suggestions, and an online store providing clean beauty, fashion, and home decor products.

Gwyneth Paltrow at the 71st Annual Academy Awards on March 21, 1999 in Los Angeles. Bob Riha, Jr./Getty Images

The "This Smells Like My Vagina" candle, introduced in January 2020, stands out as one of her most notable home products. Paltrow explained that the candle was released as a means of advocating for feminism. She highlighted that the concept emerged from a desire to challenge societal expectations placed on feminine hygiene products, which often rely on synthetic fragrances. By promoting self-acceptance and embracing femininity, Paltrow aimed to make a feminist statement.