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What is a service? A quick introduction to Service Marketing

Services marketing is a big topic and there are so many different topics to cover. In this blog post, I will introduce you to the basics of services marketing and give you an overview of what we'll be...

What is Sustainable Marketing? Definition & Principles

Sustainable marketing is the “next big thing” in the marketing world. It’s not just about taking care of Mother Earth, it also has a significant impact on your bottom line. There are many ways to inco...

What is Global Marketing Environment? Elements & Examples

The global marketing environment is a complex system that can be difficult to understand. In this blog post, we will explore the elements of the global marketing environment and explain how they work...

What is a market niche? How to identify a market niche? Strategies for a market nicher

In a competitive market, not all of companies aim at competing each other to gain the highest total market share. There are companies looking for the sweet spot to carve out a niche. This blog post wi...

What is a market challenger? Strategies to challenge a market

Competition is the nature in modern markets. Once a company enter a new market, there will be many ones who follow. Once a company become the market leader, there would be others as the market challen...

What is a market leader? Strategies for a market leader

Market leaders are brands which have successfully established themselves in the market through their marketing strategies, such as creating compelling messages and building strong connections with con...

What is call-to-action? How to write a good CTA?

You're reading this post because you want to learn how to write a good call-to-action in Copywriting. I'm here to tell you that it's not as difficult as it may seem at first glance. With these five si...

What is PAS? How to use PAS framework (model) in Copywriting?

The PAS framework is a popular model in copywriting that helps you understand how each part of the message affects the reader. This article will provide you a quick introduction to this framework (mod...

What is AIDA? How to use AIDA framework (model) in Copywriting

The AIDA framework is a copywriting model that has been around for more than 100 years. It is an excellent tool for copywriters to use in writing. This article will also cover the definition & history...

What is Company (Corporate) Culture? Elements and Types

It’s easy to say that company culture is just for big corporations like Google, but the truth is that every company should have it. In this blog post, we will learn what company culture really is and...

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