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Should we employ a Corporate Copywriter or hire a Copywriting Agency (Service)?

The article analyzes and compares the advantages and disadvantages between employing a Copywriter or hiring a Copywriting Agency (Copywriting service company)? Analytical steps help businesses choose...

Misconceptions about Copywriting and Copywriting

Common misconceptions about Copywriting & Copywriting that many people often make. Analyze the causes leading to the deviation in these statements and concepts. Watch now to avoid making the same mist...

What is Copywriting? A quick introduction to Copywriting

What is Copywriting? What are the products which copywriting industry produces? Differences between Copywriting and Content Marketing. Common Copywriting styles. Major tasks in the field of Copywritin...

What is POSM? Major types of POSM

What is POSM? The roles and uses of POSM in business and sales. The most common types of POSM.

What is Content Marketing? Implementing Content Marketing campaign

What is Content Marketing? Content Marketing trends in recent years. A step-by-step guide to implementing a complete Content Marketing strategy.

Steps to build brand equity in Marketing

The process of building a brand's asset value from an early stage to a strong development stage

What is Benchmarking in Marketing? Major types of Benchmarking

What is Benchmarking in Marketing? Benchmarking example in practice. Analyzation of the role and downside of Benchmarking

What is brainstorm? The process of brainstorming

What is Brainstorm? Analyze the concept and role (application) of brainstorming. Guide to brainstorming steps. Some things to keep in mind during brainstorming.

What is R&D? Job description of R&D department

What is R&D? Explain the concept of R&D. Analyze the role (duty/responsibility) of the R&D department in the enterprise. Job description of R&D department.

What is SMS Marketing? How to setup an SMS Marketing campaign

What is SMS Marketing? Advantages and disadvantages of SMS Marketing compared to Email Marketing. Step-by-step instructions (how) to deploy an SMS Marketing campaign


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