Beyoncé Unveils Haircare Collection Bey Beauty: 'Embrace Your Natural Beauty'
Beyoncé is venturing into the world of haircare with a new collection that promotes the beauty of natural hair and offers products to nourish and enhance all hair types.
Rihanna Launches Fenty Hair
Rihanna. Steve Granitz/FilmMagic
Rihanna is not releasing a new album this time. Instead, the 36-year-old singer is introducing a new addition to her cosmetics brand. It's called Fenty Hair, a line of products created to strengthen and repair all hair types.
Rihanna shared the exciting news on Tuesday, June 4, through the official Fenty Hair Instagram account.
In a promotional video, she announced, “A new family is coming! @FentyHair is on its way, and now you can finally get the hair experience you've been dreaming of.”
Rihanna shared that her passion for the hair industry grew from her own experiences with hair makeovers over the years. (We can't forget her iconic bright red hair from her Loud era!)
Check out her post on Instagram:
Rihanna shared a post on her Instagram account (@badgalriri) discussing the importance of changing up her hair. She mentioned that she has experimented with different textures, colors, and lengths, including weaves, braids, and natural hair.
She announced the launch of a new line of hair products that are versatile and cater to all hair needs. Each product is specifically designed to strengthen and repair all types of hair, addressing a common need in the hair care industry. Rihanna emphasized the importance of having fun with hair styling while also keeping it strong and healthy.
Fenty Hair is set to launch on Thursday, June 13.
The promotional video features Rihanna sporting a blonde pixie cut as she walks through a lively neighborhood. The camera captures people with various hair types, hinting at the diversity in the upcoming hair care line. Fans can anticipate a range of products including shampoos, conditioners, gel, and edge control.
Rihanna Launches Fenty Hair
Rihanna. Steve Granitz/WireImage
Rihanna's brand Fenty Hair is the newest addition to her existing brands, Fenty Beauty, Fenty Skin, and Savage X Fenty.
Rihanna first introduced Fenty Beauty in September 2017, revolutionizing the beauty industry with a diverse range of foundation shades. This groundbreaking move, known as the "Fenty Effect," has influenced other beauty brands to expand their shade ranges as well.
Rihanna emphasized the importance of inclusivity in her brand during an interview with TIME after the initial launch. She mentioned that since every woman is unique with their own skin tones, they decided to launch with 40 foundation shades right from the start.
Editor's P/S:
Rihanna's latest venture into the hair care industry with Fenty Hair is a testament to her passion for empowering individuals through beauty and self-expression. Her focus on inclusivity and catering to all hair types aligns with her commitment to creating products that celebrate diversity and cater to the unique needs of her customers. By prioritizing hair health and versatility, Fenty Hair aims to provide a solution for various hair concerns and encourage experimentation with styles.
The launch of Fenty Hair marks a significant milestone in Rihanna's entrepreneurial journey, expanding her empire of successful brands. Her dedication to innovation and inclusivity has consistently pushed boundaries in the beauty and fashion industries. The introduction of a hair care line further solidifies her position as a leader in the realm of self-care and personal expression.
