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The process of building a brand's asset value from an early stage to a strong development stage
What is Benchmarking in Marketing? Benchmarking example in practice. Analyzation of the role and downside of Benchmarking
What is Brainstorm? Analyze the concept and role (application) of brainstorming. Guide to brainstorming steps. Some things to keep in mind during brainstorming.
What is R&D? Explain the concept of R&D. Analyze the role (duty/responsibility) of the R&D department in the enterprise. Job description of R&D department.
What is SMS Marketing? Advantages and disadvantages of SMS Marketing compared to Email Marketing. Step-by-step instructions (how) to deploy an SMS Marketing campaign
What is the SMART model? Explain the concept of the SMART model. List and analyze the criteria in the SMART model. Guide to setting goals according to the SMART model.
What is service quality? What is the SERVQUAL model? How to apply SERVQUAL model to service quality assessment? How to improve service quality in business?
What is Word of Mouth? Its role and influence on the marketing activities of the business. Methods to help businesses promote word of mouth advertising activities.
Customer Insight (Insight khách hàng) là gì? Vai trò và ý nghĩa của Customer Insight trong Marketing. Các phương pháp giúp doanh nghiệp nâng cao khả năng Insight khách hàng.
What is email marketing? Is Email Marketing really effective at this point? Steps to deploy Email Marketing campaign in the most effective way