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Gen X (Generation X): Definition, History, Characteristics, Examples

The generation that came after the Baby Boomers, Gen Xers are often overlooked but make up a large part of the population. This blog post will attempt to shed light on this group and what is like to b...

The rise and downfall of Internet Explorer

Most of computer users in the 20th and 21st century must have known the name Internet Explorer (also called as IE). In this article, we'll learn the rise and downfall of Internet Explorer and find the...

Affiliate Marketing: Introduction to Avertisers & Affiliates

The business world is changing, and many companies are starting to adapt to the new trends. One of these trends is affiliate marketing. This article will delve into what affiliate marketing is and how...

What is PR (Public Relations)? Differences between PR vs Advertising | Major Public Relations Tools

What is PR (Public Relations)? Is it Advertising? Is it bad as what we usually think about? In this article, we'll learn about the right definition, history and major public relations tools.

What is Advertising? How to carry out an advertising campaign

What is Advertising? Is Advertising different from or same as PR, Marketing? How to build an Advertising campaign? We will explore these issues together in the content of this article.

What is product pricing? Popular methods of product pricing

In the world of marketing, pricing is one of the most important aspects to consider. In this article, we'll learn about the definition, roles of product pricing and popular product pricing methods in...

What is Product Life Cycle (PLC)? Common stages in a PLC

What is Product Life Cycle (PLC)? How many stages are there in the Product Life Cycle. In this post, we will learn the definition of this term, as well as analyze stages in the Product Life Cylce.

Factors affecting product pricing

Product pricing is an important and complex stage: Important because the price of a product affects many aspects of a business such as revenue, profit; Complicated because product pricing needs to be...

Levels of products and services

In previous blog posts, we have discussed the definition and classification of products and services. In this article, we continue to analyze the levels of products and services in Marketing.

Marketing logistics

Marketing logistics is a crucial component in the process which connects businesses to their customers and suppliers. In this blog post, we'll cover the basics of marketing logistics. We'll talk abou...

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