Twitch partners can now look forward to a potential increase in earnings with a 70/30 revenue split from the platform. However, there are certain conditions that come with this change. The announcement comes in the wake of Twitch's recent controversial policy changes that were met with strong opposition from streamers and viewers alike. In response to the backlash, Twitch retracted their proposed branded content guidelines that would have made it difficult for streamers to obtain brand sponsorships. The negative feedback from larger partners like Asmongold, who threatened to boycott the platform, ultimately led to the guidelines being scrapped. Despite this, Twitch continues to make changes to their platform.
Twitch recently announced their new Partner Plus Program, which offers eligible Twitch partners a 70/30 revenue split. However, partners must meet certain criteria before they can be upgraded to the new platform. The program is set to launch on October 1st, but Twitch partners can begin working towards eligibility now. To qualify for the Partner Plus Program for 12 months, starting from the following month, partners must maintain 350 or more recurring subscriptions per month for three consecutive months. This means that Twitch partners who maintain this threshold in July, August, and September will be eligible for 12 months of Partner Plus starting in October. However, it's important to note that the 70/30 revenue split only applies to the first $100,000 of annual revenue, after which it returns to the current 50/50 split. One potential hurdle for streamers looking to qualify for Partner Plus is that gifted subscriptions or Prime Gaming subscriptions do not count towards the recurring subscription quota. Despite this, the response to the Partner Plus Program has been met with cautious optimism, with most users viewing it as a step in the right direction towards a 70/30 revenue split across the board, despite some initial criticism of Twitch CEO Dan Clancy.
The Partner Plus Program appears to offer the most advantages to mid-sized channels that have a consistent viewership of 500 to 1,000 per stream. However, the program's timing raises questions about whether it was introduced as a response to the competition from platforms like Kick, which have recently signed high-profile streamers like Ninja and other former Twitch partners.
