Highlights
Emerging as a fresh contender in the live-streaming sector, Kick.com is aiming to overthrow Twitch's dominant position by empowering streamers with greater flexibility to showcase a wide range of content, including gambling-related material, without the apprehension of being banned.
Twitch's APAC Content Director, Lewis Mitchell, expressed enthusiastic acceptance of this competition, stating that if other platforms are eager to invest in the live-streaming industry, it indicates Twitch is heading in the right direction. Despite receiving criticism, Kick.com continues to experience steady growth and attract notable streamers, affirming their commendable efforts in establishing a strong presence in the streaming community.
Recently, a senior executive from Twitch provided insights into the escalating competition with Kick.com. In the ever-evolving world of live-streaming platforms, Kick has quickly gained attention as a noteworthy newcomer, captivating both streamers and fans. Introduced less than a year ago by popular streamer Trainwreck, Kick is now recognized as a formidable contender challenging Twitch's dominance in the streaming universe.
What sets Kick apart from previous competitors like Mixer and Facebook Gaming, who struggled to make a lasting impact, is its distinctive approach. Kick grants streamers an unprecedented level of freedom to broadcast a wide range of content, including gambling-related material, without the constant threat of potential bans. Moreover, a crucial element of Kick's strategy lies in its ability to attract top-tier talent to the platform through an enticing revenue-sharing model. The Kick Creator Program offers streamers compensation on an hourly basis, taking into account factors such as stream duration, advertising rates, and viewer engagement. In addition to this hourly pay, streamers also benefit from other revenue sources on Kick, with 95% going to them and Kick retaining 5% from ad programs and subscriptions.
This approach has successfully attracted many streamers, including several top Twitch streamers, to sign deals with Kick as the competition in the live-streaming industry intensifies. However, Twitch remains undeterred. According to Lewis Mitchell, Twitch's APAC Content Director, who spoke with Dexerto, the platform welcomes this competition wholeheartedly. Mitchell believes that if others are enthusiastic about investing in the live-streaming space, it indicates they are heading in the right direction. He further added that as the industry expands, it is natural for new platforms to emerge and attempt to capitalize on its success.
Mitchell emphasized Twitch's unwavering commitment to supporting and understanding its creators' needs. He also commented on xQc's substantial deal with Kick, expressing little surprise at the large sum involved. Twitch's primary focus remains on its creators, rather than how others choose to invest in the industry.
While it is undeniable that Twitch currently holds the top position as the leading streaming platform, unseating it is no easy task. However, Kick.com's commendable efforts to establish their presence should be recognized. Despite facing criticism for various reasons in recent months, Kick continues to grow, attracting several prominent streamers to their platform. Moreover, Kick actively works on introducing new features to enhance users' experience.
Source: Dexerto
