The renowned Twitch streamer Amouranth recently expressed her criticism of the platform, citing its lack of a sustainable business model. Last year, Amouranth held the title of the most-watched female streamer on Twitch and recently made the decision to partner with Kick, a rival platform, thereby ending her exclusivity with Amazon-owned livestreaming website.
Since the start of her career in 2016, Amouranth has maintained a prominent presence as a female streamer on Twitch, accumulating over 6.4 million followers at the time of this report. Additionally, she has achieved success on other platforms such as OnlyFans and YouTube, solidifying her status as one of the most recognizable internet personalities in recent times. However, she has faced multiple controversies, including several bans from Twitch, largely attributed to her choice of "inappropriate" attire during streams.
Amouranth recently discussed what she believes are Twitch's biggest mistakes on her personal profile. She argues that the main issue is not the platform's attempt to exploit its creators, as many people think. Instead, she believes that Twitch's "biggest sin" is creating a business model that can only succeed on a larger scale, similar to YouTube. Amouranth contends that the potential audience for livestreaming is much smaller than that for pre-recorded videos, making it difficult for creators on these platforms to reach a wide audience and build a profitable career. She suggests that Twitch needs to find ways to help its creators expand their market or develop more effective methods of monetizing content, as the current ones are failing. This criticism comes shortly after Amouranth joined Kick, a new Twitch competitor that has been gaining significant success in its short six-month existence. While the details of her contract with Kick remain undisclosed, it is clear that she is the latest star to join this promising platform.
Amouranth's decision may have been influenced by the success of renowned Twitch streamer xQc, who recently secured a lucrative $70-100 million deal with Kick. The reaction of Twitch to this development is yet to be determined, as an increasing number of streamers are gradually shifting to the competition. This trend is likely to impact Twitch's viewership and potentially exacerbate its challenges with monetization.
