Snoop Dogg and His Son Venture into the Gaming Industry

Snoop Dogg and his son Cordell Broadus have launched Death Row Games, a studio dedicated to supporting minority creators in developing and publishing content for Fortnite using its Unreal Editor. This new venture builds upon their previous successful collaborations in the business world. In the past, Snoop Dogg has appeared as a playable character in Call of Duty, while Cordell Broadus has served as a creative director for the crypto gaming game Doge Dash. The duo has also worked together on various tech projects, including the creation of the NFT comic book SUPERCUZZ and a collaboration with Food Fighters Universe to create an interactive dessert restaurant.

Death Row Games aims to empower marginalized creators by giving them control over their creative process within Fortnite's tools. The goal is to allocate resources towards building Death Row Games and providing a platform for diverse creators in the gaming industry. This will allow them to contribute to the storytelling and shape the future of gaming. Broadus, the spokesperson for Death Row Games, emphasized the importance of representing various cultures in these sectors, rather than merely relying on talent. The focus is on amplifying the voices of underserved communities and ensuring their involvement in decision-making processes.

In other Fortnite-related updates, the latest season, "Fortnite OG," has returned the game to its original arena map from 2018, introducing new features such as sprinting and vaulting. The season garnered a record-breaking number of players, with 44.7 million users joining in its launch. It remains unclear how this season will tie in with the broader storyline of Fortnite. Additionally, classic items and vehicles were reintroduced into the game on November 9. Epic Games recently acknowledged that the Epic Games Store has yet to generate profits, even after five years of operation.

Editor's P/S

As a Gen Z fan, I am thrilled about Snoop Dogg and his son's new venture, Death Row Games. This initiative aligns perfectly with the values of my generation, which champions diversity, equity, and inclusion. Empowering underrepresented creators to develop and publish games using Fortnite's Unreal Editor is a significant step towards fostering a more inclusive gaming industry.

Moreover, the focus on providing marginalized creators with control over their creative process resonates deeply with me. It acknowledges the importance of giving diverse voices a platform to tell their stories and shape the future of gaming. I believe that Death Row Games has the potential to revolutionize the industry by bringing fresh perspectives and experiences to the forefront.