Pokémon Joins Forces with Van Gogh Museum in Amsterdam for an Unforgettable Collaboration
Pokémon joins forces with the renowned Van Gogh Museum in Amsterdam to engage young minds in the artistry of Vincent van Gogh, an iconic Dutch painter This unique collaboration aims to educate and inspire children about the incredible works of this celebrated artist
As part of the Vincent van Gogh Museum's 50th anniversary celebrations, Pokémon has partnered with the museum in Amsterdam to educate young individuals about the renowned Dutch artist's work. The Van Gogh Museum will be hosting several exhibits with Pokémon-themed content starting from Thursday, as stated in a press release issued on Wednesday.
The collaboration explains the connection between Van Gogh and Japanese art and culture.
The Van Gogh Museum is collaborating with The Pokémon Company to provide a unique and refreshing way for the next generation to become familiar with Vincent van Gogh's art and life story. Emilie Gordenker, the general director of the Van Gogh Museum, expressed excitement about the collaboration and emphasized that it has been developed using the combined educational expertise of both organizations. The aim is to create a special experience not only for children and their supervisors but also for a wider audience visiting the Van Gogh Museum.
One of the activities offered at the museum is a tutorial on drawing Pikachu, the iconic yellow character from the renowned Pokémon franchise. Additionally, another activity sheds light on the profound influence of Japanese art and culture on Van Gogh's artistic style and his overall perspective on the world. According to the museum, this influence had a significant impact on both his artwork and his worldview.
The collaboration is designed to bring Van Gogh's work to a younger generation.
Courtesy Van Gogh Museum
Vincent expressed in a letter to his brother Theo in September 1888 that studying Japanese art would bring about greater happiness and cheerfulness, drawing us back to nature despite societal norms and professional obligations, states the release.
Mathieu Galante, the director of licensing at The Pokémon Company International, affirms the profound connection between the influences shaping Pokémon and the inspiration found in Vincent van Gogh's renowned artwork.
Galante expressed his optimism with the collaboration, stating, "Through the mesmerizing artworks of Van Gogh and the captivating world of Pokémmon, we aim to provide children with the opportunity to explore and engage in the realm of art."
The partnership will run until January.
Courtesy Van Gogh Museum
The collaboration will run until January 7 and a regular ticket to the museum is required for entry.
Pokémon started life as a game for Nintendos Game boy handheld console in Japan in 1996.
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In the game, players would explore a made-up universe, capturing, training, and engaging in battles with the creatures that dwelled within it. This objective was summed up in the renowned slogan of the game, "Gotta Catch Em All." However, within a short span of time, Pokémon, a blend of the Japanese words "Poketto Monsuta," had become a worldwide sensation.
After twenty-five years, a significant number of first-generation Pokémon are equally familiar to millennials and their children. This can be attributed, in part, to a resurgence in popularity following the release of the mobile game "Pokémon Go" and the movie "Detective Pikachu" in 2016.
