Marketing - Basic & Advance Theory, Concepts, Case studies, News

Trivago utilizes AI for localized advertisements in brand renewal

Trivago AI advertising

Created date 15/12/2023

Trivago's brand revitalization includes localized ads using AI automation, featuring a sleek logo and a fresh face for the Trivago Guy

Google's Sociable: Advancing the Elimination of Tracking Cookies

Google Privacy Protection

Created date 15/12/2023

Google takes a significant stride in privacy protection as it moves to restrict third-party cookie access by default, curbing cross-site tracking Starting Jan 4, users will experience enhanced online...

Cast Your Vote: The Ultimate Marketing Campaign of 2023 - Semi-Final Round

MarketingMadness TopCampaigns

Created date 15/12/2023

Choose the best marketing campaign of 2023! Only four remain Cast your vote now to ensure your favorite secures a spot in the highly anticipated final Don't miss this chance to support the campaign th...

Evolving Consumer Landscape: Diageo's Projection of Key Trends for 2024

Diageo consumer trends

Created date 15/12/2023

Diageo's comprehensive report on 5 key consumer trends for 2024 highlights the importance of brand agility in today's dynamic market Developed using an innovative research tool, the report emphasizes...

Gingerbread Rescue: Snyder's pretzels reunite gingerbread people with their edible homes

Snyder's Saatchi & Saatchi

Created date 15/12/2023

Campaign Trail: Campbell's brand partners with Saatchi & Saatchi for a clever PSA-style ad, reimagining a holiday tradition with puppeteers and a dash of Pinterest inspiration

Warner Bros Elevates the 'Wonka' Experience with Zynga Mobile Gaming Strategy

Warner Bros Zynga

Created date 15/12/2023

Warner Bros enhances the 'Wonka' experience by teaming up with Zynga's mobile games Enjoy in-game challenges and exclusive film content before the much-anticipated release on December 15th

Yell rejuvenates classic 'Mistletoe' Yellow Pages Christmas ad

Yell Mistletoe

Created date 15/12/2023

Yell rekindles the nostalgia of its iconic 'Mistletoe' Yellow Pages Christmas ad from 1992 Making a comeback through paid social and streaming platforms, this revival showcases Yell's embrace of timel...

How Arla and Guinness applied captivating OOH ads to maximize their audience reach

Arla Guinness

Created date 15/12/2023

Arla and Guinness successfully engaged consumers through their captivating OOH campaigns, leveraging curiosity to extend their reach Discover the insights from Kantar's 'The Works' study on these food...

Consumer confidence grows ahead of Christmas, yet underlying concerns persist

consumer confidence GfK

Created date 15/12/2023

Consumers' optimism grows as Christmas approaches, but underlying concerns persist, says GfK's latest consumer confidence barometer

Peloton Appoints Its Second CMO Within 12 Months

Peloton CMO

Created date 15/12/2023

Peloton appoints Lauren Weinberg as its new CMO, succeeding Leslie Berland Weinberg, formerly leading marketing at Intuit, takes over the role after a brief two-month tenure by Berland