Warner Bros Elevates the 'Wonka' Experience with Zynga Mobile Gaming Strategy

Brief 

Warner Bros. Pictures and Zynga, the game publisher, have collaborated to incorporate the upcoming “Wonka” movie into various Zynga games, including the well-known Word With Friends series, as stated in a press release.

Gaming integrations will increase visibility for “Wonka” by offering custom in-game challenges, rewards, and film content. For example, in the Words With Friends 2 game, a Wonka avatar will engage players in chocolate-themed Friendly Faceoff word games. Additionally, consumers can participate in limited-time challenges and receive rewards in Wonka’s World of Candy and other associated titles. This collaboration extends the 10-year partnership between Zynga and Warner Bros. in the mobile gaming industry.

Article Insight: 

The popularity of mobile gaming for promotion continues to grow, as mobile devices have become the preferred platform for gaming. In addition to Zynga’s collaboration with “Wonka,” other recognized organizations such as the World Surfing League and the Jonas Brothers have also engaged in mobile gaming activations this year.

Zynga and Warner Bros.' latest collaboration extends a 10-year relationship, including past efforts with "Harry Potter." The new integration involves adding a stylized "Wonka" avatar based on the portrayal of the character by Timothée Chalamet in the upcoming film to Words With Friends 2. Players can challenge the avatar to word games, with the opportunity to earn a themed profile frame by winning two games. The Word of the Day will also feature "Chocolatier." "Wonka" is set to debut on Dec. 15 and is projected to generate $35 million in its opening weekend. This collaboration is expected to increase the excitement for the film and reach new audiences. In addition to Words With Friends 2, "Wonka" will be integrated into four of Zynga's other gaming titles.

Yaron Leyvand, executive vice president of games at Zynga, expressed excitement about creating engaging experiences for players and involving the community in interacting with one of the world's most beloved characters. The game Words with Friends was launched in 2009 with great success, claiming more than 57 million matches being played at any given moment in 2017. Additionally, Words with Friends 2 was introduced that year, offering new options for shorter and quicker gameplay. The game has since expanded to platforms including Facebook Messenger.