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TurboTax's Bold Moves on the Path to the Super Bowl
TurboTax's innovative campaign targets millennials and Gen Z, building up to their impressive 11th consecutive Super Bowl appearance Stay tuned for captivating strategies that blend new approaches wit...
Mtn Dew's Beloved Baja Blast Makes Highly Anticipated Super Bowl Debut to Mark 20th Anniversary
Mtn Dew's beloved Baja Blast, previously exclusive to Taco Bell, will make its Super Bowl debut on its 20th anniversary As part of the exciting 'Bajaversary' campaign, this fan favorite will be availa...
Key Insights to Kickstart Your Week: Strengthened Marketing Teams, Persistent Ads, Rising Shop Prices
Get ready for the week with these 5 intriguing stats! Discover how businesses plan to expand their marketing teams, the impact of consistent ads, steady shop price inflation, acceptance of AI in retai...
Aldi and Lidl's Christmas Triumph: The Power of Own-Brand Premium Products
Aldi and Lidl's triumph during the holiday season was fueled by their own-brand premium products and competitive pricing, resulting in impressive sales growth
Chipotle collaborates with Strava to aid New Year’s fitness goals
Get fit and fuel your resolutions with Chipotle! Run or walk designated routes on Strava that lead to Chipotle restaurants, and stand a chance to win free Lifestyle Bowls Join the fitness revolution n...
How Coca-Cola Embraced 'The Bear' to Unite Its Portfolio of Brands
Coca-Cola taps into the magic of family bonding with ‘The Bear’, a captivating film directed by the creator of a popular TV show Discover how this heartwarming ad beautifully showcases the connection...
The Power of Humor and Empathy in Pampers' Successful Cinema Ad Campaign
Pampers' cinema ad, known as the 'Poonami' campaign, has been recognized as November's most effective cinema ad, as per Kantar's The Works study The ad successfully combines humor and music to engage...
Geico's Caveman Unveiled for the Super Bowl Journey
Geico's newest ad, created by The Martin Agency, brings back the beloved Caveman character as he hilariously awakens from a nightmare about the famous so easy, a caveman can do it tagline Get ready to...
Potential Risks for SMBs: Examining Third-Party Data Loss Statistics
The privacy debate poses a threat to SMBs, as they may face challenges accessing valuable third-party data, impacting their ability to leverage big data for growth and success
Highlighting the Best Marketing Moments of 2023: A Recap by Ritson
Discover the most impactful marketing moments of 2023! From Barbie's innovative brand extension to the rise of AI and Tesla's surprising price drop, Marketing Week's insightful columnist presents a re...